Research

Custom qualitative and quantitative research that answers your most pressing questions.

Strategy

Grounded, measurable marketing and branding plans that strengthen your institution for the long run.

Creative

Campaigns and experiences that drive awareness, fuel loyalty, and build communities.

We are SimpsonScarborough.

 

We’re as curious about your institution as your students are about the world. Our research measures the attitudes and opinions of the people who matter most to you. Based on what we learn, we build marketing and branding campaigns that help you succeed by leaps and bounds — whether that means increasing visibility, strengthening reputation, driving enrollment, engaging alumni, or accelerating fundraising.

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Our Work

Case Study

American University

American University had big questions about its brand awareness and positioning. We helped them lay the foundation for a brand strategy that made history in higher education: the KNOW/WONK campaign. Find out how they bolstered the brand, boldly claimed a word, and built an internal culture that supports innovative, risk-taking creative work.

Our Solution

Company News

We’re Celebrating: SimpsonScarborough Turns 10!

As we look back over the last 10 years, we are most thankful for the 221 institutions we’ve had the privilege to work with. Our work together is exciting, challenging, and deeply invigorating. We’re so grateful for the many great partnerships and talented people we’ve met along the way. And we’re thrilled to be celebrating this milestone.

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Our Clients

“SimpsonScarborough adds great value on many fronts from informed insights beyond the research to a work ethic and flexibility that is unrivaled.”

David Perry

Chief Marketing Officer, Bentley University

Our Clients

“The study they conducted will be a key benchmark for the university’s marketing strategies moving forward.”

Mary Baglivo

Vice President for Global Marketing and Chief Marketing Officer, Northwestern University

Our Work

Stony Brook University Announces Capital Campaign

Excited to share how we’re helping to take Stony Brook University FAR BEYOND. Stony Brook has launched the largest Capital Campaign in SUNY history. Check out the Campaign site and watch the full Campaign film.

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Our Work

Case study

Meredith College

Meredith College was eager to grow enrollment, engage alumnae, and strengthen its reputation. We helped them find the messages that resonated with their audiences, develop strong brand positioning, and enroll one of the largest classes ever.

Our Solution

Our Clients

“Over the years, I have worked with SimpsonScarborough on a variety of projects at different institutions. What’s been consistent is a sense of true partnership and trust.”

Heather Swain

Vice President for Communications and Brand Strategy, Michigan State University

Company News

Welcoming Kristen Creighton

We’re excited to welcome Kristen Creighton to SimpsonScarborough! With 20 years of higher education experience, Kristen brings a wealth of insight and experience to our team. As an Associate Vice President, she will lead client engagements on projects that span from research to creative strategy.

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Our Work

Case Study

University of California

The University of California has long been regarded as the best public university system in the world. In 2012, after losing nearly $1 billion in state budget cuts over four years and struggling with several painful tuition increases, the UC systemwide office reached out to SimpsonScarborough for help understanding and reaching Californians.

Our Solution

Our Clients

“The surveys they designed and the data they collected helped us to make a series of informed decisions and to move forward with confidence.”

Stephanie Cubba

Vice President of Institutional Advancement, Mount St. Mary’s University