SimpsonScarborough is a market research, branding and creative strategies firm that specializes in higher education. We focus on developing data-driven solutions designed to increase visibility, shape reputation, strengthen enrollment, and drive fundraising. Using sophisticated qualitative and quantitative research techniques, we measure the attitudes and opinions of people that matter most to your institution. Then we develop creative strategies that engage and communicate with your most important stakeholders and build customized marketing plans that inspire and lead to meaningful results..
Elizabeth Scarborough quoted in CMO.com, The New White Space for Marketers: Higher Education, March 25, 2015.
Dr. Jeffrey Papa, Potomac & Chesapeake Association for College Admission Counseling 50th Annual Conference, April 19-21, Hot Springs, VA, Optimizing Student Enrollment
Elizabeth Scarborough, CASE Institute for Senior Communications and Marketing Professionals, April 21-23, Chicago, IL
Dr. Jeffrey Papa and Renee Daly, GMAC Admissions Institute for New Professionals (AINP), July 27-30, Reston, VA, Marketing and Admissions: Forming and Effective and Collaborative Relationship
SimpsonScarborough announces that registration is now open for our Strategically Speaking webinar series
Dana Edwards, College and University Public Relations and Associated Professionals Spring Conference, March 13, Hershey, PA, How to Use Market Research Data to Address Marketing, Recruitment and Development Challenges
SimpsonScarborough announces Strategically Speaking 2015 webinar series: the basics of developing a strong and enduring brand
Dana Edwards, National Association of Independent Schools, February 26, Boston, MA, Discovering and Communicating Your School’s Identity
Elizabeth Scarborough, 2015 CASE District 1 Conference, January 30, Boston, MA, Differentiation is Tough!
Jason Simon, GMAC Leadership Conference, January 22, Long Beach, CA, Measuring the ROI of Integrated Marketing and Branding Initiatives
SimpsonScarborough adds creative division
Elizabeth Scarborough Council of Colleges of Arts & Sciences, November 8, San Antonio, TX, Selling the Value: Positioning and Marketing Colleges of Arts & Sciences in a Pre-Professional Focused World
Jason Simon Integrated Marketing Academy, October 19, Portland, OR, Measuring and Refining Your HigherED Brand with Market-Informed Strategies
Elizabeth Scarborough and Jason Simon, Academic Impressions Webcast, October 16, Staffing and Structuring a Successful Marketing Communications Department
Jeffrey Papa, Academic Impressions, September 16, Managing Your Enrollment Funnel to Optimize Student Recruitment
SimpsonScarborough appoints Jason Simon new Partner and Vice President
SimpsonScarborough offers a comprehensive set of branding, integrated marketing, and communications services for higher education. Click here to read about our services.