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Intelligent Marketing. That personifies SimpsonScarborough, a team of nationally known marketing strategists who aligned to form a single firm that blends sophisticated research with cutting-edge marketing and branding strategies. We partner with leading public and private colleges and universities to build their images and reputations and reach clearly defined, measurable goals. Our unrivaled team of five senior executives has over a century of combined experience in higher education marketing and are dedicated to working with institutions to develop brand strategies that endure. That is Intelligent Marketing.
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FEATURED CLIENT
Ithaca College
SimpsonScarborough was retained by Ithaca College to conduct an in-depth assessment of the institution's marketing and communications efforts. Members of the SimpsonScarborough team provided specific recommendations for creating a more effective and efficient marketing operation, as well as recommendations for repositioning the College's Marketing and Communications Department under the leadership of the VP for Enrollment. "SimpsonScarborough was very effective at gathering and organizing input from various campus constitutents to understand our unique set of challenges," said Eric Maguire, Ithaca's VP for Enrollment. "From those conversations, they were able to synthesize the feedback into a coherent picture of our strengths and opportunities for improvement, injecting their experience and perspective to guide recommendations."
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