Custom qualitative and quantitative research that answers your most pressing questions.


Grounded, measurable marketing and branding plans that strengthen your institution for the long run.


Campaigns and experiences that drive awareness, fuel loyalty, and build communities.

We are SimpsonScarborough.


We’re as curious about your institution as your students are about the world. Our research measures the attitudes and opinions of the people who matter most to you. Based on what we learn, we build marketing and branding campaigns that help you succeed by leaps and bounds — whether that means increasing visibility, strengthening reputation, driving enrollment, engaging alumni, or accelerating fundraising.

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Our Work

Case Study

American University

American University had big questions about its brand awareness and positioning. We helped them lay the foundation for a brand strategy that made history in higher education: the KNOW/WONK campaign. Find out how they bolstered the brand, boldly claimed a word, and built an internal culture that supports innovative, risk-taking creative work.

Our Solution

Thought Leadership

Building Your Research Brand

Building a research brand requires different approaches than building an institutional brand, supporting fundraising, or driving enrollment. Here are three tips to get you focused.

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Our Clients

“The study they conducted will be a key benchmark for the university’s marketing strategies moving forward.”

Mary Baglivo

Vice President for Global Marketing and Chief Marketing Officer, Northwestern University

Our Clients

“SimpsonScarborough adds great value on many fronts from informed insights beyond the research to a work ethic and flexibility that is unrivaled.”

David Perry

Chief Marketing Officer, Bentley University

Webinar Series


Strategically Speaking Webinars: Registration Now Open

Learn the complete process of developing (or maintaining) a strong and enduring brand from initial market research through measuring your marketing ROI.

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Our Work

Case study

Meredith College

Meredith College was eager to grow enrollment, engage alumnae, and strengthen its reputation. We helped them find the messages that resonated with their audiences, develop strong brand positioning, and enroll one of the largest classes ever.

Our Solution

Our Clients

“Over the years, I have worked with SimpsonScarborough on a variety of projects at different institutions. What’s been consistent is a sense of true partnership and trust.”

Heather Swain

Vice President for Communications and Brand Strategy, Michigan State University

Chronicle of Higher Ed

White paper

Higher Ed Marketing Comes of Age

A comprehensive white paper based on our joint study with The Chronicle of Higher Ed, based on data and insights from college marketing leaders. Includes insights on everything from budgeting and staffing to the status and responsibilities of marketing departments at four-year colleges and universities in the U.S.

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Our Work

Case Study

University of California

The University of California has long been regarded as the best public university system in the world. In 2012, after losing nearly $1 billion in state budget cuts over four years and struggling with several painful tuition increases, the UC systemwide office reached out to SimpsonScarborough for help understanding and reaching Californians.

Our Solution

Our Clients

“The surveys they designed and the data they collected helped us to make a series of informed decisions and to move forward with confidence.”

Stephanie Cubba

Vice President of Institutional Advancement, Mount St. Mary’s University