Berry College in Rome, Georgia, hired SimpsonScarborough in February 2007 to manage a college-wide integrated marketing initiative. The project, which was completed in October 2007, involved a very detailed image and branding study that included qualitative and quantitative research targeting prospective students, alumni, parents of college-bound students, business leaders, guidance counselors, current students, faculty, and staff. The College and its ad agency are currently working on the creative strategy that will bring the brand strategy determined by the SimpsonScarborough research to life.

“The SimpsonScarborough team made several key presentations to our Board of Trustees, Board of Visitors, alumni groups, and faculty and staff groups.In each case, their presentations were extremely well-received and highly constructive with regard to moving the project and process forward.They are engaging presenters and are adept at answering difficult questions.They strike the right balance between guiding the conversation forward in a timely manner while being responsive to the concerns and peculiarities of a particular place.I enthusiastically recommend SimpsonScarborough.” - Steve Briggs, President