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Before joining SimpsonScarborough, Ms. Edwards was a Senior Marketing Consultant at Carnegie Communications where she designed research studies to inform marketing strategies and creative products designed to maximize institutional visibility and create strong brand platforms. Ms. Edwards has extensive experience directing market research in other industries while she was a Director of Market Research at Snyder Communications and the Director of Consumer Research at WB&A Market Research including travel and tourism, financial services and the packaged goods industries. Prior to market research, Ms. Edwards worked for a federal government contractor conducting research for the National Science Foundation and the Department of Education. Ms. Edwards’ client list includes Indiana University School of Law, Temple University, Purdue University – Calumet, Baruch College, Lebanon Valley College, Mountain State University, Manhanttanville College, Wilson College, Millsaps College, Rowan University, Manchester College, Franklin College, Medaille College, Fairmont State University, Lees-McRae College, Central State University, Edinboro University, Rosemont College, and University of Delaware. Ms. Edwards holds a B.S. in educational research from Bucknell University, a Masters Degree in Educational Policy from The George Washington University and a Certificate in Marketing Research from The University of Georgia. CONTACT INFORMATION: |
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Dana Edwards, Senior Consultant, has over 16 years of experience conducting both educational and marketing research for a variety of businesses and industries, including higher education.