We love Numbers.

There’s nothing we at SimpsonScarborough enjoy more than getting up close and personal with a bunch of statistics about an institution. We are firm believers in the necessity of good market research to create institutional identity strategies that will last—through leadership changes, admissions trends, endless capital campaigns, and economic upturns and downturns.

Partners Elizabeth Scarborough, Jeffrey Papa, Dana Edwards and Jason Simon have dedicated their professional lives to the industry of higher education. Together, we have worked with more than 1,000 colleges and universities, and we bring that breadth of experience to every project we work on, whether it’s establishing measures of baseline awareness, gauging a target audience’s pricing sensitivity, studying ways to increase alumni engagement and giving, or shaping an institution’s image and identity.

Get geeky with us. SimpsonScarborough’s services fall into three main categories: market research, assessments, and strategy development. We’re happiest when our clients roll up their sleeves and dive into the data with us!


"When Mount St. Mary's was considering a name change and a new marketing campaign, we knew we had to get meaningful input from all our various constituencies. We partnered with SimpsonScarborough because we wanted a research firm that understands the world of higher ed. The surveys they designed and the data they collected helped us to make a series of informed decisions, and to move forward with confidence."

Stephanie Cubba, Vice President of Institutional Advancement,  Mount St. Mary's College

"SimpsonScarborough was very effective at gathering and organizing input from various campus constituents to understand our unique set of challenges. From those conversations, they were able to synthesize the feedback into a coherent picture of our strengths and opportunities for improvement, injecting their experience and perspective to guide recommendations."

Eric Maguire, Vice President for Enrollment
Ithaca College