Meet the Team.

We love asking questions, designing research methodologies and analyzing data — but our favorite part is seeing that knowledge bloom into meaningful strategies and brands that endure.

Our team built their careers in higher education, and everyone at SimpsonScarborough takes every project personally. We see ourselves as partners, working together to engage and support the institutions we work with.

Our Values.

Why do we work in higher education?

We’ve been in higher ed marketing from the beginning: we’ve seen the field mature, and we’ve grown and learned alongside our clients. We love geeking out about research methodology and analysis and sharing that excitement with anyone who will listen.

But the most rewarding part of our work is seeing our clients become partners — and often friends.

Elizabeth Johnson
CEO and Partner
Leslie Baldino
Senior Consultant
Renee Daly
Senior Consultant
Daniel Himmelfarb
Project Strategist
Kristen Creighton
Associate Vice President
Dana Edwards
Vice President and Partner
Chelsea Woodard
Associate Dir. of Project Strategy
Molly Jackson
Associate Vice President
Ross Jacobson
Associate Director of Research
Meredith Simpson
Executive Director
Jason Simon
Vice President and Partner
Andrea Kruszka
Project Strategist
Deb Gere
Research Analyst
Wanda Hoath
Administrative Assistant
Kristen Ingels
Senior Brand Strategist
Eileen Fennell
Project Strategist
Michael Castelli
Data Analyst
Jeff Papa
Consultant
Elizabeth Johnson
CEO and Partner
Leslie Baldino
Senior Consultant
Renee Daly
Senior Consultant
Daniel Himmelfarb
Project Strategist
Kristen Creighton
Associate Vice President
Dana Edwards
Vice President and Partner
Chelsea Woodard
Associate Dir. of Project Strategy
Molly Jackson
Associate Vice President
Ross Jacobson
Associate Director of Research
Meredith Simpson
Executive Director
Jason Simon
Vice President and Partner
Andrea Kruszka
Project Strategist
Deb Gere
Research Analyst
Wanda Hoath
Administrative Assistant
Kristen Ingels
Senior Brand Strategist
Eileen Fennell
Project Strategist
Michael Castelli
Data Analyst
Jeff Papa
Consultant