We love Numbers.

There’s nothing we at SimpsonScarborough enjoy more than getting up close and personal with a bunch of statistics about an institution. We are firm believers in the necessity of good market research to create institutional identity strategies that will last—through leadership changes, admissions trends, endless capital campaigns, and economic upturns and downturns.

Partners Elizabeth Scarborough, Jeffrey Papa, Dana Edwards and Jason Simon have dedicated their professional lives to the industry of higher education. Together, we have worked with more than 1,000 colleges and universities, and we bring that breadth of experience to every project we work on, whether it’s establishing measures of baseline awareness, gauging a target audience’s pricing sensitivity, studying ways to increase alumni engagement and giving, or shaping an institution’s image and identity.

Get geeky with us. SimpsonScarborough’s services fall into three main categories: market research, assessments, and strategy development. We’re happiest when our clients roll up their sleeves and dive into the data with us!


“I’m really looking forward to putting this data into action. We’ve known where we need to go and how to get there for some time, but your efforts will likely provide us the grip, the traction, to ensure the rubber hits the road making us both more efficient, effective, and more responsive.”

John B. Lehman Associate Vice President for Enrollment, Marketing, and Communications
Michigan Technological University

“Our experience with SimpsonScarborough had been utterly amazing. Professional, intelligent and insightful would be words I'd use to describe our experience with them. Without hesitation, I highly recommend SimpsonScarborough.”

Terence Peavy, Vice President for Enrollment Management and Marketing
Saint Peter's College