Meet the Team.

We love asking questions, designing research methodologies and analyzing data — but our favorite part is seeing that knowledge bloom into meaningful strategies and brands that endure.

Our team built their careers in higher education, and everyone at SimpsonScarborough takes every project personally. We see ourselves as partners, working together to engage and support the institutions we work with.

Our Values.

Why do we work in higher education?

We’ve been in higher ed marketing from the beginning: we’ve seen the field mature, and we’ve grown and learned alongside our clients. We love geeking out about research methodology and analysis and sharing that excitement with anyone who will listen.

But the most rewarding part of our work is seeing our clients become partners — and often friends.

Leslie Baldino
Senior Strategist
Renee Daly
Senior Strategist
Daniel Himmelfarb
Account Executive
Kristen Creighton
Associate Vice President
Chelsea Woodard
Account Director
Mike Roe
Creative Director
Molly Jackson
Associate Vice President
Ross Jacobson
Director of Research
Andrea Kruszka
Strategist
Tyler Bergholz
Associate Creative Director
Meredith Simpson
Senior Strategist
Deb Gere
Assistant Director of Research
Wanda Hoath
Administrative Specialist
Nicole Ingrassia
Research Analyst
Kristen Ingels
Senior Strategist
Jason Shough
Associate Creative Director
Eileen Fennell
Account Executive
Michael Castelli
Research Analyst
Sara Abtahi
Assistant Research Analyst
Hira Siddiqui
Assistant Account Executive
Siria Rioja
Research Analyst
Fareena Bacchus
Account Executive
Ryan D’Ercole
Account Executive
Steven Lovern
Senior Account Executive
Jeff Papa
Consultant
Leslie Baldino
Senior Strategist
Renee Daly
Senior Strategist
Daniel Himmelfarb
Account Executive
Kristen Creighton
Associate Vice President
Chelsea Woodard
Account Director
Mike Roe
Creative Director
Molly Jackson
Associate Vice President
Ross Jacobson
Director of Research
Andrea Kruszka
Strategist
Tyler Bergholz
Associate Creative Director
Meredith Simpson
Senior Strategist
Deb Gere
Assistant Director of Research
Wanda Hoath
Administrative Specialist
Nicole Ingrassia
Research Analyst
Kristen Ingels
Senior Strategist
Jason Shough
Associate Creative Director
Eileen Fennell
Account Executive
Michael Castelli
Research Analyst
Sara Abtahi
Assistant Research Analyst
Hira Siddiqui
Assistant Account Executive
Siria Rioja
Research Analyst
Fareena Bacchus
Account Executive
Ryan D’Ercole
Account Executive
Steven Lovern
Senior Account Executive
Jeff Papa
Consultant