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April 28, 2006

Duke debacle has defenders – but most miss the mark

I can't wait to read less about the Duke debacle that has transfixed a weary national media starved for stories grounded in sex, greed, wealth, race, privilege and good ole Southern boys. Nascar-itis, you may call it. Why aren't the TV talking heads made famous by OJ and Kobe wringing hands over more profound campus issues such as binge drinking, student suicide, and the near elimination of public funding for higher education. How is it that the State of Virginia can cut funding to higher ed by 27% in one year with little more than a blip on the radar screen?

The media feeding frenzy is fueled, in large part, by many of us in higher ed tripping over our wingtips to defend Duke, an institution whose mismanagement of the crisis has it now spinning fully out of control . I have echoed that thought in interviews in recent days with reporters ranging from USA Today to ESPN and the London Times. Since when is Duke important to the London Times?

ACE General Counsel Shelly Steinbach, a good friend and bombastic media darling, contended in USA Today this week that Duke has done all it can to respond to the furor. "What more do you want them to do? Have summary executions on the main quad," he asked.

This is what more Duke can and should do: be part of the conversation about the alleged victims. These two African American women have been portrayed by the media as everything from un-virtuous to street-walking hookers. I must have missed the court case that ruled that exotic dancing - the heart and soul of Las Vegas, I might add - has become illegal. Why are the players innocent until proven guilty and the alleged victims guilty until proven innocent?

Duke must recast the conversation by asking this simple question: has Duke accidentally, unwillingly or purposefully created a campus environment that is inhospitable to women and people of color? And, how can the Duke campus, tucked behind its tuition-rich, ivy-covered walls, be so out of touch with the local community, which is nearly half African American, many of modest means?

Until Duke takes a less superficial look at the crisis, expect "Durham, NC" datelines to pepper national newspapers and TV news.

April 26, 2006

Welcome!

Announcing the arrival of the SimpsonScarborough blog – an insider's look at marketing, branding, media and crisis communications in higher ed. The blog written by our partners – Simpson, Scarborough, Turner and Hayes (and a few others from time to time) – is designed to take a critical look at current events in higher ed PR/marketing and media. Our goal is to have the blog filled with information, insight and critiques – peppered with links to further resources.

Why a blog? There are several reasons:
1) It is a way for us to provide short and sweet, easily digestible information for those who are interested. We are constantly having conversations with you about topical marketing/communications issues, e.g., the Duke scandal, budgeting for marketing, how to mobilize for an integrated effort. We figure we should share those conversations and let you get in on them.

2) It is a more off-the-cuff method of communications. You’ll see more frequent posts, and they’ll be more informal than our white papers. They may also be a bit provocative and personal at times, but we promise to try and behave.

3) A blog is a great way to get information quickly. We want you to visit our blog religiously, but you can also subscribe to our RSS feed so you’ll be notified when there are new postings, and you can read the ones that are related to your specific interests. You can read more about RSS feeds and readers on our blog in the lower right side of the page.

4) We figure we should practice what we preach. We’ve explored blogging with so many of our clients. It’s time for us to get in on the game.

So, join us! We welcome you all and hope you enjoy the ride.

Coming Soon

The SimpsonScarborough Blog will be online May 1st!