King Kang
If you haven’t signed up to get Karen Kang’s newsletter, take two secs and do it right now. It’s called “Positioning Pays” and includes great little snippets on branding and positioning that are easy to read but will remind you of important fundamentals. I just got a new one today and she tackles an issue people are always asking me about, “Can one position fit all?” She also talks about positioning professional services which is sort of akin to positioning an educational experience. Karen hasn’t sent out a newsletter for a couple of weeks, but that’s only because she’s been so busy with clients. No surprise there. She is obviously super sharp. That’s why I’m gonna start calling her King Kang.