Folks often ask me for advice on how to moderate focus groups. You can find some pretty good resources on the Web, but if you are looking for formal training you really have one of two choices, The Burke Institute and RIVA. Many, many professional focus group moderators have been trained at Burke. Their sessions are four days long, cost $2,495, and are offered five more times this year out of the home offices in Cincinnati. RIVA's courses on moderating are three days long and are offered six more times this year in Rockville, MD, which is outside DC. I believe they are a bit more expensive than Burke but they also offer a Master Moderator Certificate. Both sources also have other interesting courses on marketing research topics. Great resources if you are looking for some formal training.
Focus Group Moderator Training
No TrackBacks
TrackBack URL: http://www.simpsonscarborough.com/cgi-bin/mt/mt-tb.cgi/148
Search
About this Entry
This page contains a single entry by Meredith published on May 26, 2008 10:02 PM .
Happiness was the previous entry in this blog.
Six Degrees of Bacon and SizzleLean is the next entry in this blog.
Find recent content on the main index or look in the archives to find all content.
Leave a comment