My 7-year-old is enamored with our local Apple store; anytime we are within spitting distance we have to stop by so that she can see their latest and greatest offerings. We were there again yesterday and I saw something worth sharing with you... and it relates to brand associations.
The "Genius Bar" is the area where the Apple gurus fix computers. Logistically, it is near the kid computer station. Yesterday one of their geniuses was wearing an Apple tee shirt that said, "Not all superheroes wear capes."
The little hamster in my head started running... hmmm... why does that sound familiar... superheroes... no capes... EDNA MODE dahlings!!!
Edna Mode = The Incredibles
The Incredibles = Pixar
Pixar = Apple
0<Apple = Mac * geniuses
(Mac * geniuses) + [Pixar (superheroes - capes)] = BRILLIANT!
Who said I'd never use math in real life ;).
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