I was searching around today for some articles on the difference between "marketing" and "sales." Found some good ones so I thought I would share:
* The Woman Connection (???? Don't ask...I have no idea. But, it's a good article.)
Each of these articles has something interesting to contribution to the conversation. They generally describe marketing as strategic, long-term, focused on generating prospects, and involving research, product development, and pricing, in addition to communications and advertising. Sales, on the other hand, is more tactical, short-term, focused on qualifying and closing prospects, and involves direct customer interaction so they key issues are follow-up and service.
As we all know, a lot of colleges have a "sales" team (read admisson office or development office) on steroids and no real marketing department. Or, we HAVE a marketing department but one without the authority, budget, and staff to do real marketing. Thus, the battle wages on......
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