A lot of the schools I am working with are turning to traditional ad agencies to develop their creative strategy and implement their marketing plan. But, since many colleges have historically worked with firms that specialize ONLY in high-ed, it can be challenging for them to find an agency. I've helped many schools find agencies that have at least a couple of college/university clients and have maybe won a regional or national ADDY award. But, now there is a Web site called AgencyFinder. Free to searchers, you can use this online tool to search for an agency that is a perfect match for your needs. They call themselves the e-Harmony of the agency business. Great tool for finding some new talent to develop your important creative work!