Starbucks' SVP-Marketing Interview

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As I concurrently partake in my daily homage to Starbucks, I want to alert you to AdAge's interview with Starbucks' SVP for marketing, Terry Davenport.  He answers questions about the return to the brown Starbucks logo, if and when the green logo will resurface, and discusses how Starbucks solicits feedback including recruiting online "customer passion panels" with "old folks" (AdAge's term, not his).  

Interesting that he is facing the same issues we face-- the pains of logo changes and tapping your audiences to see how well your marketing is resonating...

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This page contains a single entry by Meredith published on July 17, 2008 10:15 AM .

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