I'm headed over to the U.K. next month to do a talk at GMAC's European Programme. So, I'm reading everything I can get my hands on about what Europe's colleges and universities are doing in the fields of branding and integrated marketing. I actually found this old but interesting blog posting on BizDeansTalk. Two years ago, Santiago Iniguez, the Dean at Empresa Business School, was suggesting two options for addressing the branding of  Europe's business schools; 1) promote "Europe" as the brand, or 2) promote the best brands within Europe and let the remaining boats rise with the tide. An eternal question. I get the sense the kind of organization that would be required to go with option 1 has not occurred. But with the changes hitting Europe in the next two years, who knows?  Schools might find it most useful to join forces and differentiatie Europe from the U.S. and Australia, the current leaders in business school imports.