My husband is an engineering contractor for the University of Colorado at Boulder (yes, I had to fill out LOTS of disclosure forms and conflict of interest forms when I was an officer at the University :)). Last week he forwarded an email to me from his contact on campus, because he knew I'd love it... and he was right!
His contact gave an ideal example of living the brand. He took a press release about the campus green initiatives, personalized it and sent the following message to all of his contacts:
CU comes out on top in several sustainability rankings
Our school has been getting some positive press in the environmental world. Sierra Magazine ranked us second "greenest" school in the nation, after Middlebury College. CU-Boulder was lauded for programs leading to jobs as campus sustainability coordinators, outdoor education coordinators and environmental journalists. The only other school in the nation to be listed as a top school for three job categories was the University of California, Berkeley.
The Sustainable Endowments Institute rated CU as one of the top 15 campuses in the nation for sustainability. CU-Boulder has the most "A" grades (in seven of eight categories) of any other large university on the list. Due in part to exciting new programs like zero-waste football CU was recognized for our constant work towards being on the leading edge of sustainable practices.
Check out what they're saying about us:
Sustainability Endowments Institute
Sierra Magazine
Despite these accolades we still have some work to do. CU recently released our carbon inventory, showing the campus's total greenhouse gas emissions. Although the school compared favorably with similar schools we still have a long way to go. Read the report and find out more.
Now, all of the construction and engineering contractors for CU-Boulder are up to date on the campus priorities and future direction. Amazing, huh? Imagine how this type of buy-in could help your brand infiltrate all areas of your campus.
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