Okay, okay. I know it is Wednesday and I'm just now posting about Monday's AMA sessions, but anyone who has attended the AMA knows that you run from session to session and then collapse. Sooo... I'm finally going to piggy-back on Elizabeth's comments from Monday.
Elizabeth mentioned Karen Breen Vogel's talk entitled, "Continuously Improve Business Results from the Web." She gave a couple of comments that I feel you need to hear:
- Marketing people talk about activities and how busy they are--financial people don't care. Instead talk their language to them-- use ROI.
- Definitions are absolutely critical--don't call results things that they aren't. Everyone needs to have the same definition.
- Purpose and function of a website:
- It's not about driving traffic, it's about driving the right traffic, engaging your visitors, achieving business value for you and your customers.
- It's about relationships. Its like a consultative sales call triggered and controlled by the buyer.
--Teresa
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