Gustavus Adolphus College recently inaugurated Jack R. Ohle as its 16th President. The inauguration festivities included a tree dedication, Oktoberfest, gala dinner, and a Nobel Conference Preview Dinner. See the video.

Gustavus is the only educational institution in the world officially authorized by the Nobel Foundation to hold its Nobel Conference, which brings together world-class research scientists and scholars to discuss leading topics in science with audiences of thousands.

We have the distinct honor of working with President Ohle, chief marketing officer, Gwen Freed, and the rest of the Gustavus community to develop Gustavus' identity. With a "product" like this, our work should be pretty easy.