According to Lynn University professor Robert Green, a recession can lead organizations to "take kneejerk reactions in which there are long-term, negative implications." Instead, he says in an article on the University's Website, organizations should consider three key strategies:

1.     Consider reducing the number of employees to create an oppy for greater leadership and collaboration.

2.     Reevaluate your product line (for us that means the academic programs we are offering) and develop a strong, exciting brand message.

3.     Continue with your advertising and marketing research efforts.

These strategies, Green says, are more likely to lead to success in competitive markets in the post-recession era.

-Elizabeth Scarborough