Just in case you didn't see it this weekend, click on the video link below to see a reporter inquiry about UConn basketball coach Jim Calhoun's salary during a state budget crunch. I'm not going to get into the pros and cons of Coach Calhoun's salary (okay, I lied... it is a competitive market.  The free market hiring rules all colleges and universities use would have to change significantly should this be a priority.  But, coaches should have thick enough skin to respond to questions about their compensation and any return on investment to their athletic department), but I can tell you that budget scenarios are going to continue to make people's blood boil.

Make sure that the public faces of your institution are prepared to answer questions about their professional and personal budgets.  You can't limit the reporter's ability to ask compensation questions, so prepare your university officials' responses.

-Teresa Valerio Parrot