The American Marketing Association Symposium for the Marketing of Higher Education  features over 30 general lecture sessions and practitioners from a variety of higher education disciplines are invited to submit speaking/paper proposals.

The 2009 AMA Symposium is looking for proposals/papers that report on new and innovative strategies and tactics in higher education marketing. Popular topics include including image and brand building, buzz/viral marketing, marketing research, internal marketing, electronic marketing, new marketing channels, emerging markets and trends, marketing organizational structure, marketing budgeting, web metrics, and marketing ROI. We are not looking for "case studies," per se. Paper proposals should focus on specific successes and strive to provide detailed how-to content that Symposium participants can apply at their own institutions.

Proposals/papers are welcome from two-year colleges, four-year colleges and universities, and graduate, professional, and specialized schools. Final selected authors will have their works published in an AMA professional proceedings journal and are required to present their best work at the conference, whether applied or methodological in orientation.  If accepted, one presenter per session will receive a complimentary registration to the conference.

An electronic copy of the submission form and abstract must be emailed to AMA by Friday, April 3, 2009.

Find out more about the 2009 AMA Symposium and how to submit speaking/paper proposals.