Join SimpsonScarborough CEO, Elizabeth Scarborough, for the Bring Your Brand Strategy to Life web series offered through Academic Impressions and explore the essentials of a dynamic brand strategy, including:

·         Using market research to guide differentiation

·         Finding your brand promise and making it practical

·         Bringing your brand to life

·         Assessing the effectiveness of an existing brand campaign

Pressure on institutions of higher education to bolster enrollment and advance their reputation continues to increase, and colleges and universities must differentiate themselves in the minds of prospective students. Far more than implementing a new logo or a tagline, effective brand building takes a holistic view of your institution and capitalizes on its strengths and unique qualities. Equally important is the way that you get your campus and your external stakeholders involved in the brand.

This four-part webcast series will offer you the information you need to begin identifying a plan of action for your institution's brand campaign. Designed to provide a broad overview of branding best practices, this web series is well suited for institutions embarking on a new branding initiative or looking to critically examine their existing brand.

Find out more and register for this web series.