Do you have questions or tips on how to market your institution during a recession? SimpsonScarborough is hosting an online bulletin board where you can learn from and share your strategies on marketing in a down economy with your higher-ed colleagues. Space is limited so SIGN UP NOW! Just put your name in the subject line and hit send!

The bulletin board will take place on April 1^st and April 2^nd. Questions will be posed the morning and evening of each day and you can log-in and share your responses when it's convenient to you.

Bulletin boards are quickly becoming a popular alternative to focus groups because of the voluminous amount of very rich, in-depth data they generate.  An online bulletin board  is a threaded online discussion led by a professional facilitator which takes place over a two-three day period with  twenty respondents participating 2-3 times each day. Participants are able to log in when it's convenient for them making the participation rate near 100%. Online bulletin boards involve inviting members of the target audience(s) to participate in the specific board.  The participants who sign up are then called to confirm participation and ensure they meet the required specifications outlined by the client. The moderator posts questions twice a day over the course of the bulletin board while also monitoring responses and probing as necessary.  A full transcript from the three days of discussion is generated. Online bulletin boards are particularly appropriate to use with high school and college-age students who prefer communicating online and are difficult to schedule for a synchronous discussion.

Sign up today for the Marketing in a Down Economy online bulletin board. Just put your name in the subject line and hit send.