I constantly hear people saying things like "higher ed marketing is at least 10 years behind the corporate world." And, yes, I think I should probably admit that I have uttered these words myself. But, there is a recent study that shows we are actually ahead of the game in the use of social media. The Society for New Communications Research is reporting that "colleges and universities are outpacing U.S. corporate adoption of social media tools and technologies--13% of the Fortune 500 and 39% of the Inc. 500 currently have a public blog, while 41% of college admission departments have blogs." And, "nearly 90% of admissions departments feel that social media is somewhat to very important to their future strategy." You can see the full set of highlights here.
Go ahead with your bad self higher education marketers!
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