What's Up with this Recruitment Year?

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The results of this unpredictable recruitment year are just beginning to surface. Check out this hot-of-the-presses article, Show Me the Money. Here are just some of the highlights:

Many publics reported significant application increases and are now expecting full dormitories in the fall, in part, they believe, from students whose more budget-conscious families wanted to look at institutions with lower sticker prices than those at the privates.

On the other hand, projections about private colleges have been all over the map, with some fearing that many institutions would lack for students this fall.  It took much more money and more creativity to fill classes this year than in the past. Merit and need-based aid were up at many institutions; discount rates are also up. In many cases, college officials say that they let spending and discount rates rise this year, and that the real challenge will be next year, because they won't be able to afford similar increases.

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This page contains a single entry by Jeffrey Papa, Ph.D. published on May 11, 2009 12:24 PM .

Hi-Ed Marketers Ahead of the Game was the previous entry in this blog.

Now THIS is what I call "alumni engagement" is the next entry in this blog.

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