At AGB's national conference on trusteeship last month I was introduced to The Education Trust's "College Results Online" tool.  On the site you are able to compare basic statistics and in-depth graduation and persistence rates for you and your peer institutions.  This is a GREAT tool and I have started using the data in a number of different ways, all of which can help you build a data-driven marketing and messaging platform for your institution. Check it out!

-Teresa Valerio Parrot