Many of you probably saw the article in Ad Age last week which covered higher education marketing and branding. If not, you should check it out.  You can use it to help your institution understand that the concepts of marketing and branding are now widely accepted inside and outside of higher education. Good fodder for those of you who are still "fighting the good fight" to help your institutions realize that your marketing department should not be thought of as an internal Kinko's.

-Elizabeth Scarborough