I love this article in yesterday's New York Times about how campuses are getting creative about generating summer revenue. Monmouth University made some extra cash by letting a bridal magazine do a photo shoot on campus. Manhattanville College earned $25,000 for letting Martin Scorsese shoot some scenes for an upcoming film. And, many colleges are generating extra revenue from the typical camps and summer programs.

I've always boasted about how lucky I am to spend so many of my days on college campuses. They are generally lovely places to work and live. Seems like a win-win to me for corporations, in particular, to use the space when it's most unused (summer) allowing the institutions to generate much needed revenue. And, should marketing these "assets" fall into the marketing department?

Things that make you go hmmmmmm...........

-Elizabeth Scarborough