I have seen a lot of college television ads lately. I believe this is highly correlated with the beginning of the college football season. In any event, if you belong to the Big Ten, Big East, Pac Ten or are Notre Dame, chances are I have watched your spot. Most of the ads I have seen are anything but distinctive and and some are nothing more than computer graphics gone amuck. (I should point out that my own university's ads fit this description). However, during the University of Cincinnati and Rutgers game a couple of weeks ago, I was taken back by the quality of the Rutgers spot. I literally stood in my tracks and said out loud..."now THAT is a good ad!" Congratulations to Kim Manning and her team at Rutgers for creating a spot that is heads above the rest!

See it here:  http://jerseyroots.rutgers.edu/2008tvspot.php





Tom Hayes