We all know the significance of our campus tour program, right? It's one of THE most important factors that influence a student's enrollment decision. In fact, I cannot tell you how many times prospective students have told me, in a focus group setting, that their campus tour directly impacted their enrollment decision. How the campus looked and felt during their tour either "clinched the deal" or was "a deal breaker."  With that, have you seen the article that just appeared in University Business, 10 Tips for a Meaningful Campus Tour: It takes more than walking backwards? If not, check it out--It's full of important reminders, like remembering that campus tours should give students a chance to look around to see who they may become friends with. And that we should let students mingle with other students in a casual, less formulaic manner. And that we should be real with students and give them the information they want.

Think of all the time and resources admissions offices devote toward developing fancy publications and high-tech websites---now, here's the question of the day: how much time and money are you dedicating to our campus tour program so that this very important enrollment activity is working for you?

-Jeff Papa