Honestly, I am completely shocked (and thrilled) about the registrations for the AMA Symposium next week. The AMA budgeted for 420 paid registrants. This does not include the speakers (numbering around 45) and the exhibitors (about 40 companies....many of which are sending several people). The budgeted number for this year was 20% below the number of registrants we had last year. We actually considered this to be pretty ambitious given that participation in professional development programs is down 30% this year across all industries.
I received word from Lynn Reyes at the AMA yesterday that we have 577 paid registrants for the program. We are almost 40% above goal! There will be well over 700 people in total in attendance. Holy cow!
What does this say about our program? What does it say about our industry? I think it's definitely a sign that our field is strong and growing stronger. High-ed marketers are getting more sophisticated and better at what we do year after year. Let's use this.....the 20th anniversary of the AMA Symposium....to celebrate our profession and all that we've accomplished!
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