I just finish reading reading this article from Econsultancy and am blown away by the latest social media stats. Did you know that:
- Facebook current has in excess of 350 million active users on a global basis. Six months ago, this was 250 million....meaning around a 40% increase of users in less than half a year! And, Facebook claims that 50% of active users log into the site each day. This would mean at least 175 million users every 24 hours.
- Twitter now has 75 million user accounts.
- LinkedIn has over 50 million members worldwide; an increase of around 1 million members month-on-month since July/August last year.
- More than 700,000 local businesses have active pages on Facebook.
- 15% of bloggers spend 10 or more hours each week blogging and 70% of bloggers are organically talking about brands on their blog.
If we didn't believe it before, we can't deny the power of social media in marketing after hearing these stats!!
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