This is sorta old news because it's from the December issue of Marketing News, but I think these are cool facts anyway:
1. Twitter is not a teenybopper hangout. - Just 16% of Twitter users are under 25.
2. Marketers are all atwitter about Twitter, but consumers? Not so much. - Only 8% of consumers felt Twitter was very effective for promoting products and ideas.
3. Short-term financial ROI measures aren't the be-all and end-all. - There is still a place for softer metrics for things such as brand awareness and word-of-mouth.
4. Mobile marketing without the consumer's consent remains off limits. - This despite rumors that federal regulators have opened the floodgates to mobile telemarketing......it's just a myth.
5. Some "attention-getting" internet ads can do more harm than good. - 80% of respondents to a Harris Poll said expanding ads that cover online content are "very frustrating."
6. All days aren't created equal on Facebook. - Click-through rates are highest on Tuesdays.
7. Email marketing isn't dead. - Open rates actually increased 18% in 2009's second quarter compared to the same quarter in 2008.
8. About to look for a marketing job? Don't list your college first on your resume. - Employers would rather see a list of experiences.
9. (#9 was a dumb one about the Oscar Mayer Weinermobile......so I'm not even including it.)
10. There are more internet users in China (338 million) than the entire population of the United States (308 million).
11. Although it's the "it" phone now, the Apply iPhone only has 5% of the entire U.S. mobile market.
12. Hispanics are nicer than everyone else when it comes to rating products. - They give products, on average, a 6% higher rating than non-Hispanics.
13. Sometimes a good deal doesn't need much paid marketing. - Toyota didn't invest a dime in promoting "Cash for Clunkers," and was still the top benefactor from the program.
14. Only 2% of TV viewing happens online and on mobile devices.
15. Fewer than 75 people had returned new cars under the Hyundai Assurance program as of September. - It allowed people who lost the jobs to return their cars and contributed an estimated 10% of the company's sales in 2009.
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