What Our Clients Say

Crisis Planning Services

"Christopher's presentation on crisis planning was outstanding. It is becoming an increasingly important function of the public relations professionals at our schools."
- CASE Advancement Managment Institute Attendee

"Christopher was wise to point out that even those not in the field of public relations would benefit from this session on crisis planning. He was right."
- CASE Advancement Managment Institute Attendee

"Wow! The presentation by Christopher Simpson was thought provoking and engaging. Everyone was talking about it - crisis planning is the now topic."
- CASE Advancement Managment Institute Attendee

"The web seminar was excellent; Christopher Simpson and Teresa Valerio Parrot were to the point and professional. It helped us validate what we need to do immediately to revise our existing plan. This was one of the best web conferences of the series." - CASE Online Speakers Series Attendee

"An hour and a half well spent! I appreciated Christopher Simpson and Teresa Valerio Parrot making themselves available for any questions I might have on crisis planning in the future." - CASE Online Speakers Series Attendee

"This was an outstanding presentation by Christopher and Teresa, packed with action items and information our entire organization can apply immediately. This seminar has sparked a great deal of interest in further seminars that examine the pitfalls and best practices of crisis communications for universities."
- CASE Online Speakers Series Attendee

Marketing and Branding Services

"We got a LOT of information for the dollar investment on our research project. I want you to know how much I appreciate the above and beyond work that went into this on your end!" - Nancy French, Director of Marketing, University Relations, Michigan State University

"I've worked with Elizabeth Scarborough for more than seven years. She really has the skills needed to bring clarity to marketing issues and is able to make actionable recommendations." - Tony Proudfoot, Associate Vice President, Communications and Marketing, Ball State University

"KU's whole approach to communications - internally and externally - is being transformed through SimpsonScarborough's integrated marketing. Thanks to the research that is central to this effort, we have a clearer understanding of how others see us and can take positive steps to enhance our image, reputation and visibility with key audiences." - Kevin Boatright, Interim Executive Vice Chancellor for University Relations, The University of Kansas

"We now have communications staff distributed throughout the university who have been trained in the SimpsonScarborough marketing process and recognize its advantages. They are working together as never before, and are advocates for integrated marketing within their academic units." - Kevin Boatright, Interim Executive Vice Chancellor for University Relations, The University of Kansas

Media Training

"After Christopher Simpson's session, I clearly recognized the importance of media training in my professional development. It was very informative and well presented." - American Council on Education Fellows Program Participant

"Christopher Simpson and his team of media experts have done a wonderful job teaching and training the ACE Fellows who are being groomed to be the next generation of higher education leaders. Their senior team of professionals combines media and marketing experience in the real world with senior leadership posts at of some of the nation's top colleges and universities. Their media tactics, tips and techniques are tools the Fellows will use now and as they move into senior academic leadership positions." - Marlene Ross, Director of the ACE Fellows Program, American Council on Education

"This week one of our teams at MSU Northern had a car accident. The training Christopher Simpson provided Alex, Dave and Jim couldn't have been more valuable or timely. Here is the reporter's feedback: 'They were organized and united in their front. They gave valuable information while keeping the confidentially of all involved. I have been on and around this campus for the past seven years and this was one of the best handled situations that I have reported on. I was impressed by the professionalism of all those involved.'" - Robert Everingham, KBBJ-Havre Channel 9, Bureau Reporter

"Many thanks again to the members of the SimpsonScarborough team for sharing your expertise with us." - Cathy Conover, Director, Office of Communications and Public Affairs, Montana State University

Other Workshops

"Tom Hayes's presentation was informative, dynamic and entertaining. He helped reinforce the notion of our institutional mission, how to test our efforts, the effectiveness of planning and positioning and how performance and service impact EVERYTHING. He kept our attention - what energy!" - Lea Ann Powers, Director, Publications, Indiana University - Purdue University Fort Wayne

"I want to say how helpful and informative I found the SimpsonScarborough workshop on integrated marketing and branding. Your commitment to keeping the quality of the presentation high, its interactive nature, and your ability to let the participants interests be a part of the presentation made it a very worthwhile experience." - Chris Koutsoutis, Director, Executive Programs, Baruch College

“Elizabeth Scarborough is a dynamic and informative speaker. She provided the ammunition needed to convince senior level staff of the importance of integrated marketing. Her engaging manner encouraged participants to comment and ask questions.” - Kathy Coley, Director of Communications, Farmingdale State University

“I really appreciated the full-day workshop on integrated marketing and branding by SimpsonScarborough. We were impressed with your comprehensive knowledge, quick understanding of situations, impressive level of experience and expertise, and your energetic, authentic, warm presentation style.” - DeAnne Taylor, Director, Marketing and Admission, Fielding Graduate University

“What a wonderful program this morning! My colleagues and I thoroughly enjoyed the event. The SimpsonScarborough partner was a first-rate compelling speaker and was so enthusiastic about the topic.” - Martin Skrocki, United States Merchant Marine Academy