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Ms. Simpson’s unique insight and detailed analysis have provided specific recommendations that have led to elevated alumni giving and support, increased enrollment, enhanced relationships with business leaders and elected officials, and better understanding of price sensitivity. She earned a bachelor of science in business administration with concentrations in marketing and finance from the Robins School of Business at the University of Richmond. CONTACT INFORMATION: |
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Meredith Simpson, Project Director, has significant experience in applying research methodology to marketing and branding; efforts designed to enhance the image and reputation of colleges, universities and other organizations. More specifically, her expertise centers on survey design, data collection management, sophisticated data analysis, and report preparation. Her work includes extensive study of key audiences including faculty, staff, students, prospective students, parents, alumni, donors, and business and opinion leaders. 