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October 24, 2008
Elizabeth Scarborough Will Present at GMAC Conference, Mind the Communication Gap
The professional development conference, hosted by The Graduate Management Admission Council, will take place on Friday, October 24 from 8:00 AM - 5:00 PM GMT. Elizabeth Scarborough will address the challenges new technologies pose to branding. To find out more about the conference click here.
September 2, 2008
Elizabeth Scarborough Will Conduct a Webcast on
Measuring the ROI of Integrated Marketing and Branding Initiatives
The webcast, hosted by Academic Impressions, will take place on Thursday, December 4 from 1:00 - 2:30 PM EST. You will learn how to define ROI, employ
corporate measurement practices,
establish a marketing and branding dashboard, and
use your dashboard data to establish a research agenda. For more information and to sign up click here.
August 13, 2008
Teresa Valerio Parrot Will Conduct a Webcast on Developing a National Media Planning & Placement Strategy
The webcast, hosted by Academic Impressions, will take place on Wednesday, October 22 from 1:00 - 2:30 PM EST. The instructors are Vice President Parrot and Kristine Maloney, Associate Director of National Communications and Media Relations for College of the Holy Cross. You will learn how to develop a nationally-scoped media plan, hear how to build relationships with reporters, receive tips for pitching stories, learn how to increase internal communications and discover how to earn administrative and faculty buy-in. For more information and to sign up click here.
June 18, 2008
Weathering the Storm To Receive Award at the CASE 2008 Summit
The CASE 2008 Summit for Advancement Leaders will be awarding Christopher Simpson's book, Weathering the Storm, a Research Award on July 13th. This prestigious award will be accepted by his daughter Sara in New York City. To find out more about the Summit click here.
May 6, 2008
Tom Hayes to Present Seminar at CASE V by Demand
The one-day session will be on Marketing Your Institution in a "Service Economy." It will focus on the differences between marketing a service and marketing a product. This one-day professional development conference will take place on Thursday, June 5th, at the University of Michigan. For more information and to register click here.
May 5, 2008
Elizabeth Scarborough to Present CASE Online Seminar
The CASE Online Seminar will take place on Thursday, May 15th, from 2:00-3:30 pm EST. The presentation will be on Utilizing In-Depth Interviews and Focus Groups to Advance Your Branding and Marketing Strategies. For more information and to sign up click here.
April 28, 2008
Elizabeth Scarborough is Quoted in "How Colleges Use Alumni to Recruit Students"
Elizabeth Scarborough is quoted in the article, "How Colleges Use Alumni to Recruit Students," for The Chronicle of Higher Education. The article talks about how colleges and universities either do or do not use Alumni to recruit prospective students. To read the entire article click here.
April 24, 2008
Elizabeth Scarborough Will Conduct a Web Conference on How to Conduct a Brand Research Study
The Web Conference will take place on Tuesday, June 24th from 1:00 - 2:30 PM EST. This is a step-by-step primer for planning and conducting a brand research study, hosted by Academic Impressions. You will learn the core components of an effective study, practical pointers for approaching each step of the study, the best practices to employ and pitfalls to avoid, and multiple examples and templates to help shape your research study. For more information and to sign up click here.
March 27, 2008
Elizabeth Scarborough and Teresa Valerio Parrot to Speak at the CASE IV Conference
The CASE IV Conference will be held in Little Rock, Arkansas on April 5-9, 2008. Elizabeth Scarborough and Teresa Valerio Parrot will present "Weathering the Storm: How to Respond When the Inevitable Hits the Fan" together on April 7th. Elizabeth Scarborough will also present later in the day on "Branding-Ten Steps to Sharpening Your Image, Reputation, and Brand." For more information click here.
March 10, 2008
Weathering the Storm Reviewed by the AASCU
The American Association of State Colleges and Universities reviewed Christopher Simpson's book in the February/March issue of Public Purpose. "Weathering the Storm is not only an important read for communication and media professionals, but equally necessary for presidents, chanceloors and other top memebers of college and university administrations." To read the entire article click here.
March 4, 2008
Vice President Tom Hayes to deliver key note at ICHEM
The International Conference on Higher Education Marketing will feature Tom Hayes as one of the keynote speakers. The Conference will be held April 2nd through the 4th, 2008 in Poland. For more information click here.
February 22, 2008
CASE CURRENTS Features Article by Simpson and Valerio Parrot
"Repair Required," by SimpsonScarborough CEO Christopher Simpson and Senior Project Director Teresa Valerio Parrot appeared in the March 2008 issue of CASE CURRENTS. The article, which can be viewed by clicking here, features ways to improve your institution's communications efforts by unifying and restructuring the organization of your team.
January 14, 2008
CASE releases University Marketing Mistakes: 50 Pitfalls to Avoid
The Council for Advancement and Support of Education released today a new book by SimpsonScarborough Vice President Tom Hayes and professor of marketing at Pepperdine University, Roy Adler. University Marketing Mistakes, which features 50 mistakes by real institutions, is available on the CASE website.
January 7, 2008
"University Communications Offices - How Will They Look in 2012?"
This article by Christopher Simpson and Teresa Valerio Parrot recently appeared in University Business. After reviewing the organizational charts of 40 higher education communications offices and interviewing several of their executives, Simpson and Valerio Parrot share their perspective on the ideal organizational structure for higher education communications offices. This feature article can be found by clicking here.
October 16, 2007
CEO Christopher Simpson quoted on SIUC Image Efforts
Scott Fitzgerald of The Southern quoted Simpson in his article entitled, "SIUC Attempts to Rebound from Plagiarism Image."
October 4, 2007
SimpsonScarborough releases study on higher ed crisis preparedness
The results of the study were reported exclusively in The Chronicle of Higher Education on Thursday, October 4th in an article entitled, "Survey Results Suggest Gaps in Many College's Crisis-Response Plans." Click here to read a full copy of the study findings and the best practices SimpsonScarborough believes can assist universities to solidify their preparedness for a crisis.
August 28, 2007
Partner Tom Haves speaks at CASE Europe 2007 Conference
Tom Hayes spoke at the conference in Edinburgh on "The Future of Marketing in Higher Education" and "50 Marketing Mistakes."
July 18, 2007
CEO Christopher Simpson quoted on Eastern Michigan University Crisis
Lori Higgins of the Detroit Free Press quoted Simpson in her article entitled, "Battered EMU turns to healing." Click here to read the article.
July 16, 2007
SimpsonScarborough Hires Former University President and Washington Post Columnist
SimpsonScarborough today announced the hiring of former university president Jerry Israel as senior consulting strategist and former Washington Post journalist Bob Levey as senior media strategist. Read the full press release here.
July 10, 2007
Elizabeth Scarborough leads web seminar on focus groups
Partner Elizabeth Scarborough explained the value of focus groups in higher education market research during a webseminar hosted by Academic Impressions. "Using Focus Groups to Conduct Effective Market Research is available via Academic Impressions Web Conferences On-Demand.
July 9, 2007
Elizabeth Scarborough speaks at CASE Summit for Advancement Leaders
Partner Elizabeth Scarborough delivered a presentation entitled "Sharpening the Point: How To Develop an Effective Brand Strategy" at the CASE Summit for Advancement Leaders 2007 in Chicago.
June 28, 2007
Christopher Simpson speaks at NACUA conference
Partner Christopher Simpson was a featured speaker at the National Association of College and University Attorneys Annual Conference held in San Diego this year.
June 18, 2007
Elizabeth Scarborough leads seminar on survey research
Partner Scarborough and Academic Impressions partnered on the web seminar "Using Surveys to Conduct Effective Market Research." The seminar is available via Academic Impressions Web Conferences On-Demand.
June 18, 2007
Chrisopher Simpson and Teresa Valerio Parrot lead crisis planning webinars
Partner Christopher Simpson and Vice President Teresa Valerio Parrot led two crisis management web seminars hosted by Academic Impressions. "Crisis Communications Planning for Two-Year Institutions" and "Crisis Communications Planning for Four-Year Institutions" are available through the Academic Impressions Web Conferences On-Demand site.
June 13, 2007
"10 Things You Need to Know about Branding"
Partner Elizabeth Scarborough delivered this presentation to the State University of New York Council for University Advancement Annual Conference 2007. The presentation is available here.
June 7, 2007
Christopher Simpson speaks at VCCS
Partner Christopher Simpson was a featured speaker at the Virginia Community College Communicators Conference.
June 5, 2007
Tom Hayes speaks at CASE District V
Partner Tom Hayes was a featured presenter in the CASE V one-day professional development series. His speech, entitled "Marketing Your Institution in a Service Economy" is available here.
June 2, 2007
Christopher Simpson speaks at ACE Fellows Conference
May 29, 2007
Maura Porcelli of ACE joins SimpsonScarborough
SimpsonScarborough welcomes Maura Porcelli, formerly of ACE, as our new Director of Business Operations. Check out her bio here.
May 22, 2007
Hayes speaks at CASE Institute of Integrated Marketing and Branding
SimpsonScarborough Vice President and Partner Tom Hayes was a keynote speaker at the CASE Institute of Integrated Marketing and Branding in Boston.
May 5, 2007
SimpsonScarborough rolls out new package of crisis services
Is your institution prepared for a crisis? Check out our new four-part crisis services package. Click here.
May 2, 2007
"Duke's Image Faces More Polishing as Applications Sag"
Bloomberg writers Chris Burritt and Mary Jane Credeur quote CEO Christopher Simpson in their evaluation of the lingering effects of the Duke lacrosse case on the image of the institution. Click here to read the article.
May 1, 2007
"Open forums will update branding initiative"
SimpsonScarborough COO and Partner CT Turner will hold open forums with members of the Western Michigan University community. Click here to read a WMU News article which highlights the role of the forums in developing the University's branding initiative.
April 25, 2007
President Elizabeth Scarborough to lead seminar on market research
Ms. Scarborough will be a featured instructor in the web seminar, "Using Surveys to Conduct Effective Market Research," which will be hosted by Academic Impressions on Monday, June 18th, 2007. Register today to find out how your university can use research to strengthen its marketing campaign.
April 23, 2007
"Experts wonder how enrollment at Tech will fare"
CEO Simpson evaluates the potential long-term impact that the Virginia Tech massacre will have on the school's image in this article by Albert Raboteau of the Roanoke Times. Click here to see the article.
April 18, 2007
CEO Simpson quoted on Virginia Tech crisis communications
Inside Higher Ed writer Andy Guess quotes Christopher Simpson on the failure of campus administration to effectively communicate via the web during the Virginia Tech tragedy. Click here to read the article, "Evaluating the Response."
April 12, 2007
CEO Simpson quoted on Duke Lacrosse Case
Jane Stancill, staff writer for the News & Observer, quotes CEO Christopher Simpson in her article on the resolution of the Duke LaCross Case. Simpson is an expert in crisis communications in higher education and uses the case as an example in his recently released book, Weathering the Storm: Protecting Your Brand in the Worst of Times. Click here to see the article.
April 10, 2007
"You're the guy that handled the Bob Knight firing, right?"
In this Herald Times article, Steve Hinnefeld highlights Christopher Simpson's discussion of the controversial event in his newly released book, Weathering the Storm: Protecting Your Brand in the Worst of Times. Click here to see the article, which appeared in the Herald Times of Bloomington, Indiana.
April 2, 2007
Presidential Transitions: It's Not Just the Position, It's the Transition. Authors Patrick Sanaghan, President of The Sanaghan Group; Larry Goldstein, President of Campus Strategies; and Kathleen D. Gaval, Vice President of Planning at Saint Joseph's University in Philadelphia will release their new book in December of this year. The only practical and comprehensive book on this topic, Presidential Transitions will provide assistance to important leadership groups in higher education to enable them to avoid the problems of poorly managed transitions. Read Christopher Simpson and Hailey Proctor's contribution to the book here.
March 26, 2007
SimpsonScarborough helps the University of Missouri-Rolla find a new name. Chancellor John F. Carney III announced on Friday that he is asking the UM Board of Curators to approve changing the University of Missouri-Rolla's name to Missouri University of Science and Technology or Missouri S&T.
Read about how SimpsonScarborough helped with the decision.
Watch the news conference video here: UMRnameproposal - (Windows Media, 1kb)
MP3 version: UMRnameproposal - (4.79mb)
March 16, 2007
Enhance Your Repertoire of Skills Without Leaving Your Desk. SimpsonScarborough announces its first web seminar/consulting package, How to Respond Effectively in Times of Campus Crises. CEO Christopher Simpson will host this online tutorial on creating a crisis plan for your organization. In the 90-minute interactive web seminar you will learn how to design, implement and evaluate an effective institutional crisis plan and how to respond effectively to the media. Enrollment also includes one hour of personal crisis consulting with Christopher. Participation is limited, so register your institution today!
March 14, 2007
The day we have all been waiting for... Read the press release for CEO Christopher Simpson's new book, Weathering the Storm, which debuts later this month. (click here to receive email notice when the book is released)
March 9, 2007
"Eyes on the Prize." Lisa Eckelbecker of the Worcester Telegram & Gazette quotes SimpsonScarborough CEO Christopher Simpson in her article Eyes on the Prize, which explores the effect a Nobel Prize award has had on marketing efforts at the University of Massachusetts.
February 21, 2007
Marketing and the Media. SimpsonScarborough CEO
Christopher Simpson will be a speaker at the CCAS seminar, Marketing and the Media: Developing a College Communications Strategy. The seminar will be held at the Hospitality House in Williamsburg, VA, March 15-16. Register today!
Annual Conference for Media Relations Professionals. SimpsonScarborough CEO Christopher Simpson will serve as a panelist at CASE's Annual Conference for Media Relations Professionals. The event will be held in Los Angeles, CA, March 18-19. Register today!
February 19, 2007
SimpsonScarborough February Newsletter. Download our February newsletter and learn about all of the exciting new things happening at SimpsonScarborough! (click here to register for our newsletter)
February 13, 2007
SimpsonScarborough would like to say thank you to everyone involved in the 20th Annual NAPAHE Conference & Meeting. SimpsonScarborough co-sponsored the event over the weekend in Washington, DC, and it was a huge success.
SimpsonScarborough Vice President Tom Hayes was a speaker at the conference. He presented "The Future of Marketing of Higher Education," which is currently available to download on our presentations page.
February 5, 2007
The Future of Marketing of Higher Education. Vice President Tom Hayes will be presenting February 10th at the 20th Annual NAPAHE Conference & Meeting. SimpsonScarborough is co-sponsoring the event in Washington, DC.
January 29, 2007
The Top 10 Things You Need to Know about Branding. President and Partner Elizabeth Scarborough will be in Syracuse, NY, June 13-15, presenting at the 2007 SUNYCUAD Educational Conference. Mark your calendars!
January 24, 2007
January 15, 2007
20th Annual NAPAHE Conference & Meeting. SimpsonScarborough will be co-sponsoring the 20th Annual NAPAHE Conference & Meeting, February 9-11, at the
Omni Shoreham Hotel in Washington, D.C.
Register today!
January 9, 2007
Pandemic Planning: Community Partnerships and Crisis Communications. Join CEO Christopher Simpson, January 23 & 25, for the Academic Impressions' Pandemic Planning Web Conference. Christopher will be presenting crisis communications planning with
Cindy Lawson from the University of North Carolina Wilmington. Register today!
January 9, 2007
A Strategic Plan without Market Research…Ouch! President and Partner Elizabeth Scarborough will be in Philadelphia at the CASE-NAIS Independent Schools Conference, January 28-30. Register today!
January 5, 2007
Media
Relations Boot Camp. CEO Christopher Simpson's expert crisis communications advice is quoted in this University Business article about the importance of PR in reaction to the media's growing interest in exposing university scandals. (click here for the full story)
January 4, 2007
CU officials on a roll with fundraising. In the past six months the University of Colorado raised $54 million worth of donations, a 200% increase from the same period last year. At this pace, fundraisers are set to break the record for charitable giving to the university. Congratulations CU! (click here for full story)
November 28, 2006
Integrated Marketing: What is it? And, why is everyone talking about it? January 18-19, President and Partner Elizabeth Scarborough will be in San Juan, Puerto Rico at the NAGAP
Winter Institute for Advanced Graduate Admissions Professionals to discuss integrated marketing in higher education today.
Register today!
November 20, 2006
Upcoming Academic Impressions Workshops. Join CEO Christopher Simpson in Houston, TX, November 29 through December 1, where he will serve on the faculty for the Academic Impressions' Crisis Communications Planning Institute . Register today!
President Elizabeth Scarborough and Vice President Tom Hayes will be in Houston, December 4-6, for the Academic Impressions' Building a Framework for Integrated Marketing Institute.
Register today!
November 8, 2006
Symposium for the Marketing of Higher Education. After four very productive days, the Symposium for the Marketing of Higher Education came to a close. We would like to thank everyone involved for helping to make this event such a success. Please join us next year in San Diego, when SimpsonScarborough President and Partner Elizabeth Scarborough takes on the position of committee chair.
(click here to read our daily blog diary from the event)
November 3, 2006
Colleges Must Market Their Success. CEO Christopher Simpson receives a positive review of his James C. Bowling Executive-In-Residence address to a University of Kentucky student audience. Click here to visit The Kentucky Kernel campus paper.
October 31, 2006
James C. Bowling Executive-In-Residence. CEO Christopher Simpson was honored to be featured as the James C. Bowling Executive-In-Residence at the University of Kentucky’s School of Journalism and Telecommunications. As the Executive-In-Residence, Christopher taught several undergraduate classes, met with student journalism organizations and delivered the James C. Bowling public lecture on Thursday, November 2, 2006, at the Lexington, Kentucky campus. Christopher’s speech was entitled, “How Higher Education Has Failed to Tell its Success Story Nationwide.” (click here for the full story)
October 30, 2006
Same-Page Lessons from Front-Page Crises. In the September/October issue of AGB's Trusteeship magazine, SimpsonScarborough CEO Christopher Simpson shared his views with boards and presidents on lessons learned in crises communications of now resolved controversies. (click here for the full story)
October 20, 2006
Lessons From the Front Lines. Inside Higher Ed featured NCCU Chancellor James Ammons and SimpsonScarborough CEO Christopher Simpson's reflections on crises in higher education and the need for college and university leaders to be better prepared to communicate the crises to their key audiences. (click here for the full story)
October 10, 2006
Symposium for the Marketing of Higher Education. Join the entire SimpsonScarborough team in New Orleans November 5-8, for the 17th Annual Symposium for the Marketing of Higher Education. SimpsonScarborough CEO Christopher Simpson is serving his third and final year as the committee chair. Register today!
September 29, 2006
The necessary connection between research and marketing. Academic Impressions featured SimpsonScarborough President and Partner Elizabeth Scarborough as a conference faculty member twice in September. September 13-15, 2006, Elizabeth was in St. Louis to discuss Direct Marketing Techniques for Development; and September 27-29, 2006, she spoke in Vail on Shaping Your Institution's Market Position.
September 1, 2006
CU system has new optimism. Hank Brown, President of the University of Colorado, discusses the positive changes underway at the state's flagship higher education system. Join us in congratulating CU on its successes! (click here for the full story)
August 2, 2006
Dealing with Disaster. Inside Higher Ed shared CEO Christopher Simpson's opinion on why it is beneficial to be open, accountable and transparent as you navigate through an institutional crisis. (click here for the full story)
August 2, 2006
Crisis communications conference. CEO Christopher Simpson served on the faculty of Academic Impression's Crisis Communications Planning Institute July 31-August 2, 2006. Teams of campus stakeholders were guided through the processes necessary to create and test a crisis communications plan.
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