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August 25, 2010
SimpsonScarborough's Work Featured in Two AmericanU Articles
SimpsonScarborough's recent work with American University was discussed in both the student-run Eagle newspaper story, "AU debuts new branding effort, but will 'wonk' work?" as well as an online article, "Wonk Era Dawns at AU." Click on either title to read more about American's new WONK campaign.
August 17, 2010
SimpsonScarborough, Berry College, Purdue Mentioned in Recent Articles
It's been an exciting week for SimpsonScarborough! Our work with two clients, Berry College and Purdue University, have been highlighted in two articles online. To read about our award-winning work with Berry, click here. To learn about the changes happening at Purdue, click here.
August 11, 2010
Elizabeth Scarborough Quoted in Inside Higher Ed
Elizabeth Scarborough was quoted in Inside Higher Ed's article "Web Re(design)", which discusses the poor design of many college home pages. Elizabeth points out the importance of having web design in the hands of the marketing executives. Read the article here.
August 6, 2010
Elizabeth Scarborough Quoted in Delaware Online
Elizabeth Scarborough was quoted in Delaware Online's article, which discussed the University of Delaware's first national commercial and the trend of higher ed institutions emphasizing branding. Read the article here.
July 23, 2010
Inside Higher Ed Article Features Elizabeth Scarborough
Elizabeth Scarborough is featured on the front page of Inside Higher Ed's website, where she explores five marketing questions a candidate for chief marketing officer should ask when being interviewed by the President. Read the article here.
July 10, 2010
Elizabeth Scarborough to speak in Australia in September
Elizabeth Scarborough will be speaking on topics such as branding communications, brand identity, and the importance of research in marketing at the ADAPE International Conference 2010. The conference takes place September 7-10 in Adelaide, Australia. For more information click here.
July 4, 2010
Tom Hayes to Speak in Malaysia in September
Tom Hayes will be speaking at the Marketing & Branding for Higher Education workshop in Kuala Lumpur, Malaysia on September 1-2, 2010, which will explore the evolution in marketing and branding ideology for higher education. For more information click here.
June 1, 2010
SimpsonScarborough Mentioned in the New York Times
SimpsonScarborough and our client, Michigan State University, were highlighted in a New York Times article about MSU's "Spartans will" campaign. The article discusses how SimpsonScarborough helped MSU find its own brand and use that brand in an exciting and successful ad campaign. Read the article here.
April 15, 2010
Elizabeth Scarborough is Quoted in "A Strategic Leap Online"
Elizabeth Scarborough is quoted in the article, "A Strategic Leap Online," for Inside Higher Ed. The article discusses Middlebury College's announcement that it is partnering with a for-profit company to build an online language program aimed at middle- and high-school students. To read the entire article click here.
March 30, 2010
Tom Hayes is Quoted in "Marketing to the World"
Tom Hayes is quoted in the article, "Marketing to the World," for Inside Higher Ed. The article discusses how administrators from for-profit institutions in more than two dozen countries met in Washington, DC to discuss the future of education in the developing world. The discussion was sponsored by World Bank Group's International Finance Corporation. To read the entire article click here.
September 7, 2009
Elizabeth Scarborough is Quoted in "Doing the Math"
Elizabeth Scarborough is quoted in the article, "Doing the Math," for the September 2009 issue of Case Currents. The article discusses how to make the most of your market research at a time of limited financial resources. To read the entire article click here.
June 16, 2009
Teresa Valerio Parrot Will Present at the 2009 RMACRAO Annual Conference
Teresa Valerio Parrot will be at the 2009 Rocky Mountain Association of Collegiate Registrars and Admission Officers (RMACRAO) Annual Conference in Denver, Colorado for not one but two exciting presntations. On Wednesday, July 22nd, Teresa Valerio Parrot will be presenting "Media 101." You will learn the tips and techniques that will make your media encounters positive ones. Later in the day Teresa Valerio Parrot will be presenting "Crisis Communications: the role of the registrar and admissions professionals before, during and after a crisis." Learn how you can proactively provide support to your campus communications team during and after a crisis. To sign-up for the 2009 RMACRAO Annual Conference click here.
December 21, 2008
Elizabeth Scarborough is Quoted in "BCS Game Puts UF Ad Campaign in Spolight
Elizabeth Scarborough is quoted in the article, "BCS Game Puts UF Ad Campaign in Spotlight," for The Gainesville Sun. The article discusses how colleges and universities are advancing in terms of how they market themselves. Elizabeth provides insight on how colleges are using new technology, such as social networking, to promote universities. To read the entire article click here.
October 24, 2008
Elizabeth Scarborough Will Present at GMAC Conference, Mind the Communication Gap
The professional development conference, hosted by The Graduate Management Admission Council, will take place on Friday, October 24 from 8:00 AM - 5:00 PM GMT. Elizabeth Scarborough will address the challenges new technologies pose to branding. To find out more about the conference click here.
September 2, 2008
Elizabeth Scarborough Will Conduct a Webcast on
Measuring the ROI of Integrated Marketing and Branding Initiatives
The webcast, hosted by Academic Impressions, will take place on Thursday, December 4 from 1:00 - 2:30 PM EST. You will learn how to define ROI, employ
corporate measurement practices,
establish a marketing and branding dashboard, and
use your dashboard data to establish a research agenda. For more information and to sign up click here.
August 13, 2008
Teresa Valerio Parrot Will Conduct a Webcast on Developing a National Media Planning & Placement Strategy
The webcast, hosted by Academic Impressions, will take place on Wednesday, October 22 from 1:00 - 2:30 PM EST. The instructors are Vice President Parrot and Kristine Maloney, Associate Director of National Communications and Media Relations for College of the Holy Cross. You will learn how to develop a nationally-scoped media plan, hear how to build relationships with reporters, receive tips for pitching stories, learn how to increase internal communications and discover how to earn administrative and faculty buy-in. For more information and to sign up click here.
June 18, 2008
Weathering the Storm To Receive Award at the CASE 2008 Summit
The CASE 2008 Summit for Advancement Leaders will be awarding Christopher Simpson's book, Weathering the Storm, a Research Award on July 13th. This prestigious award will be accepted by his daughter Sara in New York City. To find out more about the Summit click here.
May 6, 2008
Tom Hayes to Present Seminar at CASE V by Demand
The one-day session will be on Marketing Your Institution in a "Service Economy." It will focus on the differences between marketing a service and marketing a product. This one-day professional development conference will take place on Thursday, June 5th, at the University of Michigan. For more information and to register click here.
May 5, 2008
Elizabeth Scarborough to Present CASE Online Seminar
The CASE Online Seminar will take place on Thursday, May 15th, from 2:00-3:30 pm EST. The presentation will be on Utilizing In-Depth Interviews and Focus Groups to Advance Your Branding and Marketing Strategies. For more information and to sign up click here.
April 28, 2008
Elizabeth Scarborough is Quoted in "How Colleges Use Alumni to Recruit Students"
Elizabeth Scarborough is quoted in the article, "How Colleges Use Alumni to Recruit Students," for The Chronicle of Higher Education. The article talks about how colleges and universities either do or do not use Alumni to recruit prospective students. To read the entire article click here.
April 24, 2008
Elizabeth Scarborough Will Conduct a Web Conference on How to Conduct a Brand Research Study
The Web Conference will take place on Tuesday, June 24th from 1:00 - 2:30 PM EST. This is a step-by-step primer for planning and conducting a brand research study, hosted by Academic Impressions. You will learn the core components of an effective study, practical pointers for approaching each step of the study, the best practices to employ and pitfalls to avoid, and multiple examples and templates to help shape your research study. For more information and to sign up click here.
March 27, 2008
Elizabeth Scarborough and Teresa Valerio Parrot to Speak at the CASE IV Conference
The CASE IV Conference will be held in Little Rock, Arkansas on April 5-9, 2008. Elizabeth Scarborough and Teresa Valerio Parrot will present "Weathering the Storm: How to Respond When the Inevitable Hits the Fan" together on April 7th. Elizabeth Scarborough will also present later in the day on "Branding-Ten Steps to Sharpening Your Image, Reputation, and Brand." For more information click here.
March 10, 2008
Weathering the Storm Reviewed by the AASCU
The American Association of State Colleges and Universities reviewed Christopher Simpson's book in the February/March issue of Public Purpose. "Weathering the Storm is not only an important read for communication and media professionals, but equally necessary for presidents, chanceloors and other top memebers of college and university administrations." To read the entire article click here.
March 4, 2008
Vice President Tom Hayes to deliver key note at ICHEM
The International Conference on Higher Education Marketing will feature Tom Hayes as one of the keynote speakers. The Conference will be held April 2nd through the 4th, 2008 in Poland. For more information click here.
February 22, 2008
CASE CURRENTS Features Article by Simpson and Valerio Parrot
"Repair Required," by SimpsonScarborough CEO Christopher Simpson and Senior Project Director Teresa Valerio Parrot appeared in the March 2008 issue of CASE CURRENTS. The article, which can be viewed by clicking here, features ways to improve your institution's communications efforts by unifying and restructuring the organization of your team.
January 14, 2008
CASE releases University Marketing Mistakes: 50 Pitfalls to Avoid
The Council for Advancement and Support of Education released today a new book by SimpsonScarborough Vice President Tom Hayes and professor of marketing at Pepperdine University, Roy Adler. University Marketing Mistakes, which features 50 mistakes by real institutions, is available on the CASE website.
January 7, 2008
"University Communications Offices - How Will They Look in 2012?"
This article by Christopher Simpson and Teresa Valerio Parrot recently appeared in University Business. After reviewing the organizational charts of 40 higher education communications offices and interviewing several of their executives, Simpson and Valerio Parrot share their perspective on the ideal organizational structure for higher education communications offices. This feature article can be found by clicking here.
October 16, 2007
CEO Christopher Simpson quoted on SIUC Image Efforts
Scott Fitzgerald of The Southern quoted Simpson in his article entitled, "SIUC Attempts to Rebound from Plagiarism Image."
October 4, 2007
SimpsonScarborough releases study on higher ed crisis preparedness
The results of the study were reported exclusively in The Chronicle of Higher Education on Thursday, October 4th in an article entitled, "Survey Results Suggest Gaps in Many College's Crisis-Response Plans." Click here to read a full copy of the study findings and the best practices SimpsonScarborough believes can assist universities to solidify their preparedness for a crisis.
August 28, 2007
Partner Tom Haves speaks at CASE Europe 2007 Conference
Tom Hayes spoke at the conference in Edinburgh on "The Future of Marketing in Higher Education" and "50 Marketing Mistakes."
July 18, 2007
CEO Christopher Simpson quoted on Eastern Michigan University Crisis
Lori Higgins of the Detroit Free Press quoted Simpson in her article entitled, "Battered EMU turns to healing." Click here to read the article.
July 16, 2007
SimpsonScarborough Hires Former University President and Washington Post Columnist
SimpsonScarborough today announced the hiring of former university president Jerry Israel as senior consulting strategist and former Washington Post journalist Bob Levey as senior media strategist. Read the full press release here.
July 10, 2007
Elizabeth Scarborough leads web seminar on focus groups
Partner Elizabeth Scarborough explained the value of focus groups in higher education market research during a webseminar hosted by Academic Impressions. "Using Focus Groups to Conduct Effective Market Research is available via Academic Impressions Web Conferences On-Demand.
July 9, 2007
Elizabeth Scarborough speaks at CASE Summit for Advancement Leaders
Partner Elizabeth Scarborough delivered a presentation entitled "Sharpening the Point: How To Develop an Effective Brand Strategy" at the CASE Summit for Advancement Leaders 2007 in Chicago.
June 28, 2007
Christopher Simpson speaks at NACUA conference
Partner Christopher Simpson was a featured speaker at the National Association of College and University Attorneys Annual Conference held in San Diego this year.
June 18, 2007
Elizabeth Scarborough leads seminar on survey research
Partner Scarborough and Academic Impressions partnered on the web seminar "Using Surveys to Conduct Effective Market Research." The seminar is available via Academic Impressions Web Conferences On-Demand.
June 18, 2007
Chrisopher Simpson and Teresa Valerio Parrot lead crisis planning webinars
Partner Christopher Simpson and Vice President Teresa Valerio Parrot led two crisis management web seminars hosted by Academic Impressions. "Crisis Communications Planning for Two-Year Institutions" and "Crisis Communications Planning for Four-Year Institutions" are available through the Academic Impressions Web Conferences On-Demand site.
June 13, 2007
"10 Things You Need to Know about Branding"
Partner Elizabeth Scarborough delivered this presentation to the State University of New York Council for University Advancement Annual Conference 2007. The presentation is available here.
June 7, 2007
Christopher Simpson speaks at VCCS
Partner Christopher Simpson was a featured speaker at the Virginia Community College Communicators Conference.
June 5, 2007
Tom Hayes speaks at CASE District V
Partner Tom Hayes was a featured presenter in the CASE V one-day professional development series. His speech, entitled "Marketing Your Institution in a Service Economy" is available here.
June 2, 2007
Christopher Simpson speaks at ACE Fellows Conference
May 29, 2007
Maura Porcelli of ACE joins SimpsonScarborough
SimpsonScarborough welcomes Maura Porcelli, formerly of ACE, as our new Director of Business Operations. Check out her bio here.
May 22, 2007
Hayes speaks at CASE Institute of Integrated Marketing and Branding
SimpsonScarborough Vice President and Partner Tom Hayes was a keynote speaker at the CASE Institute of Integrated Marketing and Branding in Boston.
May 5, 2007
SimpsonScarborough rolls out new package of crisis services
Is your institution prepared for a crisis? Check out our new four-part crisis services package. Click here.
May 2, 2007
"Duke's Image Faces More Polishing as Applications Sag"
Bloomberg writers Chris Burritt and Mary Jane Credeur quote CEO Christopher Simpson in their evaluation of the lingering effects of the Duke lacrosse case on the image of the institution. Click here to read the article.
May 1, 2007
"Open forums will update branding initiative"
SimpsonScarborough COO and Partner CT Turner will hold open forums with members of the Western Michigan University community. Click here to read a WMU News article which highlights the role of the forums in developing the University's branding initiative.
April 25, 2007
President Elizabeth Scarborough to lead seminar on market research
Ms. Scarborough will be a featured instructor in the web seminar, "Using Surveys to Conduct Effective Market Research," which will be hosted by Academic Impressions on Monday, June 18th, 2007. Register today to find out how your university can use research to strengthen its marketing campaign.
April 23, 2007
"Experts wonder how enrollment at Tech will fare"
CEO Simpson evaluates the potential long-term impact that the Virginia Tech massacre will have on the school's image in this article by Albert Raboteau of the Roanoke Times. Click here to see the article.
April 18, 2007
CEO Simpson quoted on Virginia Tech crisis communications
Inside Higher Ed writer Andy Guess quotes Christopher Simpson on the failure of campus administration to effectively communicate via the web during the Virginia Tech tragedy. Click here to read the article, "Evaluating the Response."
April 12, 2007
CEO Simpson quoted on Duke Lacrosse Case
Jane Stancill, staff writer for the News & Observer, quotes CEO Christopher Simpson in her article on the resolution of the Duke LaCross Case. Simpson is an expert in crisis communications in higher education and uses the case as an example in his recently released book, Weathering the Storm: Protecting Your Brand in the Worst of Times. Click here to see the article.
April 10, 2007
"You're the guy that handled the Bob Knight firing, right?"
In this Herald Times article, Steve Hinnefeld highlights Christopher Simpson's discussion of the controversial event in his newly released book, Weathering the Storm: Protecting Your Brand in the Worst of Times. Click here to see the article, which appeared in the Herald Times of Bloomington, Indiana.
April 2, 2007
Presidential Transitions: It's Not Just the Position, It's the Transition. Authors Patrick Sanaghan, President of The Sanaghan Group; Larry Goldstein, President of Campus Strategies; and Kathleen D. Gaval, Vice President of Planning at Saint Joseph's University in Philadelphia will release their new book in December of this year. The only practical and comprehensive book on this topic, Presidential Transitions will provide assistance to important leadership groups in higher education to enable them to avoid the problems of poorly managed transitions. Read Christopher Simpson and Hailey Proctor's contribution to the book here.
March 26, 2007
SimpsonScarborough helps the University of Missouri-Rolla find a new name. Chancellor John F. Carney III announced on Friday that he is asking the UM Board of Curators to approve changing the University of Missouri-Rolla's name to Missouri University of Science and Technology or Missouri S&T.
Read about how SimpsonScarborough helped with the decision.
Watch the news conference video here: UMRnameproposal - (Windows Media, 1kb)
MP3 version: UMRnameproposal - (4.79mb)
March 16, 2007
Enhance Your Repertoire of Skills Without Leaving Your Desk. SimpsonScarborough announces its first web seminar/consulting package, How to Respond Effectively in Times of Campus Crises. CEO Christopher Simpson will host this online tutorial on creating a crisis plan for your organization. In the 90-minute interactive web seminar you will learn how to design, implement and evaluate an effective institutional crisis plan and how to respond effectively to the media. Enrollment also includes one hour of personal crisis consulting with Christopher. Participation is limited, so register your institution today!
March 14, 2007
The day we have all been waiting for... Read the press release for CEO Christopher Simpson's new book, Weathering the Storm, which debuts later this month. (click here to receive email notice when the book is released)
March 9, 2007
"Eyes on the Prize." Lisa Eckelbecker of the Worcester Telegram & Gazette quotes SimpsonScarborough CEO Christopher Simpson in her article Eyes on the Prize, which explores the effect a Nobel Prize award has had on marketing efforts at the University of Massachusetts.
February 21, 2007
Marketing and the Media. SimpsonScarborough CEO
Christopher Simpson will be a speaker at the CCAS seminar, Marketing and the Media: Developing a College Communications Strategy. The seminar will be held at the Hospitality House in Williamsburg, VA, March 15-16. Register today!
Annual Conference for Media Relations Professionals. SimpsonScarborough CEO Christopher Simpson will serve as a panelist at CASE's Annual Conference for Media Relations Professionals. The event will be held in Los Angeles, CA, March 18-19. Register today!
February 19, 2007
SimpsonScarborough February Newsletter. Download our February newsletter and learn about all of the exciting new things happening at SimpsonScarborough! (click here to register for our newsletter)
February 13, 2007
SimpsonScarborough would like to say thank you to everyone involved in the 20th Annual NAPAHE Conference & Meeting. SimpsonScarborough co-sponsored the event over the weekend in Washington, DC, and it was a huge success.
SimpsonScarborough Vice President Tom Hayes was a speaker at the conference. He presented "The Future of Marketing of Higher Education," which is currently available to download on our presentations page.
February 5, 2007
The Future of Marketing of Higher Education. Vice President Tom Hayes will be presenting February 10th at the 20th Annual NAPAHE Conference & Meeting. SimpsonScarborough is co-sponsoring the event in Washington, DC.
January 29, 2007
The Top 10 Things You Need to Know about Branding. President and Partner Elizabeth Scarborough will be in Syracuse, NY, June 13-15, presenting at the 2007 SUNYCUAD Educational Conference. Mark your calendars!
January 24, 2007
Christopher Simpson's new book to be released in March. The countdown begins for the long awaited book from CEO Christopher Simpson.
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