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Have
Your Cake and Eat it Too
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SimpsonScarborough
exhibited at the National
Association for College Admission Counseling (NACAC) conference
in Baltimore last week and brought along a sweet treat!
Thanks to our baker, Stephanie
Baker (yes..that really IS her name), our booth featured a cake
in the shape of a college campus.
The cake drew more people to our booth than we could have ever
expected and sparked some great conversation - the best of which
allowed us to introduce our company, reconnect with old friends, and
increase the overall awareness of our company's brand...that we work
hard and play hard, all while having fun!
Read
more about our time at NACAC here.
All Atwitter for
Twitter
Wondering what CEO Elizabeth
Scarborough and President Jeff
Papa are thinking at all hours of the day? Well wonder no more
because now you can follow them on Twitter! Go run and sign up
to follow
Elizabeth and follow
Jeff.
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Here's
Looking at You Kid
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Are you a young
communications or marketing professional in the educational
advancement arena? Do you know someone who is? Make sure you (or
they) apply to be a SimpsonScarborough
Scholar! Nomination packets are due October 30, 2009.
SimpsonScarborough Scholars is a new program from CASE
designed to nurture and sustain the professional development of the
Scholars, establish a network of scholars over time who become
mentors to other promising newcomers, and support the
communications and marketing disciplines overall.
Find
out more about SimpsonScarborough Scholars here.
We're On a
Roll
Two weeks ago the SimpsonScarborough
team gathered for a company retreat at the Bavarian
Inn located in Shepherdstown, WV. The meeting gave us the
opportunity to talk about the firm's activities this past
quarter and the path we're taking for the months ahead - all couched
within the themes of innovation and versatility. But, true to
our nature, we made room for fun with a kayaking trip and a
segway tour of Antietam Battlefield.
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Ring,
Ring - We're Calling for Ads and Proposals!
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Call for Advertising Campaigns
The 2009 Committee for the AMA
Symposium for Higher Education Marketing is pleased to announce
the first "Best of the Best, Call for the Top Advertising
Campaigns in Higher Education."
The Committee is looking for examples of exceptional television ads
to showcase during the Symposium. Any college or university TV
advertisement may be submitted for consideration and possible
inclusion in one of the sessions at the Symposium. Ads are welcome
from two-year colleges, four-year colleges and universities, as well
as graduate, professional, and specialized schools. Ads may be
submitted directly from agencies. Click
here for complete information and instructions on submitting your ad.
And hurry because the deadline is October 9!
Call for Proposals
The State
University of New York Council for University Advancement
(SUNYCUAD) is inviting you to share your expertise with the
hundreds of attendees at the 2010 SUNYCUAD Conference, June 9-11 in
Buffalo, NY.
The call for proposals is your opportunity to propose conference
sessions tying into the major theme of integration and/or its
subthemes in branding, social networking/digital strategies and
budget stress/ROI/assessment. Click
here for more information and instructions on how to submit a
proposal. Proposals are due by November 6.
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You
Must Walk Before You
Run
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Our friend, Dr. James Birge, President of Franklin
Pierce University, recently sent us a video of FPU students
sharing their experiences walking across Europe during the
University's "Pierce Walk in Europe." The video and
"the Walk" moved us so much that we just had to share!
President Birge said it best when he told us, "As I
watch the video of the Pierce Walk in Europe and talk with people who
have been on the Walk, I can't help but think I wish I had
had that opportunity when I was in college. Imagine how powerful it
is to take classes on European history or the origins of American
culture and then walk
to and spend
the night in those places! The Walk is also a powerful
indicator of our University's efforts to expose students to cultures
different than their own, to help them become more connected to world
events, and to appreciate the gifts they have that allow them to
travel in Europe for three and a half months, while
studying."
Watch
the video - and get ready to break out your sneakers!
Career Classifieds
Texas
Lutheran University is accepting applications for the position of
Executive Director of Communications and Marketing. Under the
direction of the President, the Executive Director is responsible for
representing TLU in all public aspects, including official
statements, media relations, marketing, Web presence, and visual
representation. This is a new position that will lead a comprehensive
communications & marketing program that emphasizes the
University's unique brand and enhances regional as well as national
visibility for the TLU. Click
here for more information.
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SimpsonScarborough Book Club
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The leaves are starting to turn and so are the pages of
this month's book club pick, Purple
Cow: Transform Your Business by Being Remarkable by
Seth Godin.
Cows, after you've seen one, or two, or ten, are boring. A Purple
Cow, though...now that would be something.
Every day, consumers come face to face with a lot of boring stuff (a
lot of brown cows) but you can bet they won't forget a Purple Cow.
And it's not a marketing function that you can slap on to your
product or service. Purple Cow is inherent. It's built right in, or
it's not there.
This book urges you to put a "Purple Cow" into
everything you build, and everything you do, to create something truly
noticeable. It's a manifesto for marketers who want to help create
products that are worth marketing in the first place.
Do you like our newsletter?
Pass it on to your friends and colleagues! Want
to sign up for our mailing list?
Click
here Did you miss last
month's newsletter? Go
to our newsletter archive!
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SimpsonScarborough-
2122 P Street NW, Suite 200 - Washington, DC 20037
Phone
202.293.9050 Fax
202.354.5426 Website www.simpsonscarborough.com
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