Our Clients.

Each client is a true partner. We learn from every project, meaning we know the landscape of American higher education inside and out. We’ve also had the privilege of seeing our clients’ success first-hand: many schools work with us repeatedly to measure the impact of their efforts from year-to-year.

Explore a few projects in-depth or see our full list of clients — we’re always happy to talk more about how our experience could inform your institution’s ambitions.

Our Process.

We have industry knowledge, an amazing team, and a lot of experience. Instead of shoehorning everyone into the same process, we listen to each clients’ questions and develop a plan to meet their needs. We’re flexible, because we know that the best brand findings are driven by true curiosity and a willingness to follow insights, even if they lead you unexpected places.

For a sense of the types of projects we’ve worked on, drop us a line. We’d love to chat about possibilities and first steps.

Butler University

Butler University sought to advance its national reputation and to realize improved student recruitment efforts, especially outside of Indiana and the Midwest. Butler partnered with SimpsonScarborough on a comprehensive research and strategy effort designed to understand key audiences’ perceptions and to hone its brand.

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Saint Joseph’s University

Saint Joseph’s University partnered with SimpsonScarborough in an effort to strengthen their brand and differentiate themselves in the crowded Philadelphia higher ed market.

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Bentley University

Bentley University is a small New England school with a 100-year history of turning out well-prepared business graduates. With a new president and marketing team, Bentley came to us for research that would form the foundation of a new long-term brand and a robust integrated marketing campaign.

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Meredith College

Meredith College was eager to grow enrollment, engage alumnae, and strengthen its reputation. We helped them find the messages that resonated with their audiences, develop strong brand positioning, and enroll one of the largest classes ever.

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University of California

The University of California has long been regarded as the best public university system in the world. In 2012, after losing nearly $1 billion in state budget cuts over four years and struggling with several painful tuition increases, the UC systemwide office reached out to SimpsonScarborough for help understanding and reaching Californians.

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American University

American University had big questions about its brand awareness and positioning. We helped them lay the foundation for a brand strategy that made history in higher education: the KNOW/WONK campaign. Find out how they bolstered the brand, boldly claimed a word, and built an internal culture that supports innovative, risk-taking creative work.

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Explore all the great institutions we’ve helped.

  • A
  • Agnes Irwin School
  • Albion College
  • Albright College
  • Alfred University
  • American Council on Education (ACE)
  • American International College
  • American University
  • American University, Kogod School of Business
  • American University, School of International Service
  • Arkansas State University
  • Arkansas Tech University
  • Asbury University
  • Association of Public and Land-Grant Universities (APLU)
  • Assumption College
  • Athens State University
  • Auburn University
  • Auburn University, College of Agriculture
  • Auburn University, College of Liberal Arts
  • Augustana College
  • B
  • Babson College
  • Ball State University
  • Bentley University
  • Bentley University, Alumni Association
  • Berry College
  • Bethel University
  • Bowie State University
  • Brooklyn Law School
  • Buena Vista University
  • Butler University
  • C
  • California College of the Arts
  • California State University, Northridge
  • California State University System
  • Canisius College
  • The Cathedral School
  • Centenary College
  • Chatham University
  • The Chronicle of Higher Education
  • Clark University
  • Clayton State University
  • Colby College
  • College of DuPage
  • Cornish College of the Arts
  • Council of Colleges of Arts & Science (CCAS)
  • Covenant College
  • Creighton University
  • CUNY Guttman Community College
  • CUNY Macaulay Honors College
  • CUNY School of Professional Studies
  • D
  • Delaware Valley University
  • Drexel University, Thomas R. Kline School of Law
  • Drury University
  • E
  • Eastman School of Music
  • Eastern Association of College and University Business Officers (EACUBO)
  • Earlham College
  • Emerson College
  • Emory University, School of Law
  • Eureka College
  • F
  • Fairfield University
  • Fashion Institute of Technology
  • Florida State College at Jacksonville
  • Fordham University
  • Franklin & Marshall College
  • Franklin Pierce University
  • Fulbright Scholar Program (CIES)
  • G
  • Gamma Phi Beta International Sorority
  • George Mason University
  • George Mason University, English Department
  • George Mason University, School of Policy, Government and International Affairs
  • Georgia Institute of Technology
  • Georgia State University
  • Grove City College
  • Guilford College
  • Gustavus Adolphus College
  • H
  • Harford Community College
  • Hartwick College
  • Hawaii Pacific University
  • Hollins University
  • Holy Family University
  • Hood College
  • I
  • Indiana State University
  • Indiana University
  • Indiana University, Kelley School of Business
  • Indiana University, South Bend
  • Indiana University of Pennsylvania
  • Indiana University-Purdue University Fort Wayne
  • Indiana Wesleyan University
  • Ithaca College
  • J
  • Johns Hopkins University, Bloomberg School of Public Health
  • Johns Hopkins University, Center for Talented Youth
  • K
  • Keck Graduate Institute
  • Kendall College
  • L
  • Lafayette College
  • Lancaster Theological Seminary
  • Language Testing International
  • Lebanon Valley College
  • Lehigh University
  • Lesley University
  • Lindsey Wilson College
  • London Business School
  • Loyola Law School
  • Loyola Marymount University | LA
  • Loyola University Maryland
  • M
  • Malone University
  • Manchester College
  • Marquette University
  • Mary Baldwin College
  • McLean School of Maryland
  • Mercyhurst University
  • Meredith College
  • MGH Institute of Health Professions
  • Miami University
  • Miami University, Farmer School of Business
  • Michigan State University
  • Michigan State University, College of Law
  • Michigan State University, College of Music
  • Michigan State University, College of Veterinary Medicine
  • Michigan Technological University
  • Midwestern State University
  • Mills College
  • Milwaukee World Festival
  • Missouri University of Science and Technology
  • MIT, Sloan School of Management
  • Montclair State Universiy
  • Montserrat College of Art
  • Mount Holyoke College
  • Mount St. Mary’s University (CA)
  • Mount St. Mary’s University (MD)
  • N
  • Nazareth College
  • Neumann University
  • New Hampshire Institute of Art
  • New Jersey City University
  • Niagara County Community College
  • Niagara University
  • North Carolina State University
  • Northfield Mount Hermon School
  • Northwestern University
  • Northwestern University, McCormick School of Engineering
  • Notre Dame of Maryland University
  • O
  • Oklahoma City University
  • Oregon Episcopal School
  • Oregon State University
  • Our Lady of the Lake University
  • P
  • Pennsylvania State University, Smeal College of Business
  • Philadelphia University
  • Plymouth State University
  • Pratt Institute
  • Princeton Theological Seminary
  • Purdue University
  • Purdue University, Krannert School of Management
  • Purdue University, Purdue Polytechnic Institute
  • Q
  • Quinsigamond Community College
  • R
  • Randolph-Macon College
  • Regis University
  • Rochester Institute of Technology
  • Rosemont College
  • Rutgers University
  • S
  • Saint John’s University
  • Saint Joseph’s Preparatory School
  • Saint Joseph’s University
  • Saint Mary’s College of California
  • Saint Peter’s University
  • Saint Stephen’s Episcopal School
  • Santa Clara University
  • Simon Fraser University
  • South Dakota State University
  • South Texas College of Law
  • Southern Connecticut State University
  • Spelman College
  • Stephen F. Austin State University
  • Stetson University
  • Stevens Institute of Technology
  • Stevens Institute of Technology, School of Business
  • St. Louis Community College
  • Stonehill College
  • Stony Brook University
  • SUNY Cortland
  • SUNY New Paltz, Graduate School
  • SUNY System
  • Syracuse University
  • T
  • Temple University
  • Texas Christian University
  • The College of New Jersey
  • The Evergreen State College
  • The Ohio State University
  • The United States Institute of Peace
  • Thomas Edison State University
  • Tompkins Cortland Community College
  • U
  • United States Naval Academy, Alumni Association & Foundation
  • University of Akron
  • University of Arkansas at Monticello
  • University of California System
  • University of California, Berkeley
  • University of California, Davis
  • University of California, Irvine
  • University of California, Riverside
  • University of California, Riverside, School of Business
  • University of California, San Francisco
  • University of California, Santa Barbara
  • University of California, Santa Cruz
  • University of Cambridge, Judge Business School
  • University of Colorado, Colorado Springs
  • University of Dayton
  • University of Delaware
  • University of Detroit Mercy
  • University of Georgia School of Law
  • University of Hartford
  • University of Indianapolis
  • University of Massachusetts, Amherst, Isenberg School of Management
  • University of Michigan, Alumni Association
  • University of Michigan, Ross School of Business
  • University of Missouri System
  • University of Missouri, Columbia
  • University of Missouri, School of Law
  • University of Missouri, St. Louis
  • University of New Brunswick
  • University of North Carolina at Chapel Hill
  • University of Pennsylvania, College of Liberal and Professional Studies
  • University of Pittsburgh
  • University of Redlands
  • University of Richmond
  • University of Rochester
  • University of San Francisco
  • University of Sheffield
  • University of the Pacific
  • University of Virginia, Alumni Association
  • University of Wisconsin-Madison
  • University of Wisconsin-Madison, Alumni Association
  • Ursuline College
  • Utah State University
  • V
  • Vanderbilt University, Owen Graduate School of Management
  • Vanguard University
  • Villanova University
  • Villanova University, School of Business
  • Villanova University, School of Law
  • Virginia Military Institute
  • W
  • Wartburg College
  • Washington International School
  • Wentworth Institute of Technology
  • Westminster College
  • Wheaton College
  • Wheeling Jesuit University
  • Wheelock College
  • Whitman College
  • Wilkes University
  • Woodward Academy
  • Worcester Polytechnic Institute
  • Worcester Polytechnic Institute, Online Graduate Programs
  • Wright State University
  • X
  • Xavier University
  • Y
  • York College of Pennsylvania
  • Youngstown State University
  • Z