Presentations

Elizabeth Scarborough

• “The Dos and Don'ts of Strategic Marketing” Elizabeth Scarborough, North American Association of Summer Programs, April 2008 (download pdf 1.35mb)
• “Ten Things You Need to Know About Branding” Elizabeth Scarborough,  CASE IV, Little Rock, AR, April 2008 (download pdf 1.75mb)
• "Utilizing IDIs and Focus Groups to Advance Your Branding and Marketing Strategies" Elizabeth Scarborough, CASE Webinar (download pdf 1mb)
• “Using Surveys to Conduct Effective Market Research” Elizabeth Scarborough, CUPRAP, Hershey, PA, March 2008 (download pdf 86kb)
• "Conducting Your Baseline Research” Elizabeth Scarborough, Academic Impressions Conference on Branding, Charlotte, NC, January 2008 (download ppt 7mb)
• “Branding and Integrated Marketing-What is it? And, why is everyone talking about it?” Elizabeth Scarborough, NAGAP Winter Institute, San Juan, PR, January 2008 (download pdf 1mb)
• "Marketing Research: Best Practices for Higher Education Marketing" Elizabeth Scarborough, Big 10 Alumni Relations Institute, Ann Arbor, July 2007 (download pdf 2.44mb)
  
• "Sharpening the Point: How To Develop an Effective Brand Strategy" Elizabeth Scarborough, CASE Summit for Advancement Leaders, Chicago, July 2007 (download pdf 1.63mb)
• "Leveraging Your Most Important Asset: 10 Things You Need To Know About Branding" Elizabeth Scarborough, SUNY CUAD, June 2007 (download pdf 1.44mb)
• "Integrated Marketing: What is it?  And, why is everyone talking about it?" Elizabeth Scarborough, NAGAP Winter Institute, January 2007 (download ppt 230kb)
• Integrated Marketing Workshop - An introduction to integrated marketing in higher education Elizabeth Scarborough, SUNYCUAD, October 2006 (download ppt 103kb)
• "Research and Creativity: How the Right Brain and Left Brain Can Work Together to Develop Stellar Communications" Elizabeth Scarborough, SUNYCUAD Retreat, June 2006
• "Navigating the Complex World of Marketing and Brand Research: Understanding and Leveraging Communications and Brand Audits, Focus Groups, Quantitative Research and Other Types of Higher Education Market Research" Elizabeth Scarborough, American Marketing Association's Symposium for the Marketing of Higher Education, November 2005
• "Project Connect: Exploring the Influence of Guidance Counselors on the Millennials" Elizabeth Scarborough, American Marketing Association's Symposium for the Marketing of Higher Education, November 2005 (download ppt 286kb)
• "The Top 10 Things You Must Know About Market Research " Elizabeth Scarborough, Southern Association for College Admissions Counseling Meeting, April 2005 (download ppt 998kb)

Tom Hayes

• “National Trends That Will Impact Your Ability to Recruit Students and Engage Alumni” Tom Hayes, AJCU Marketing Leadership Meeting, June 2008 (download pdf 2.14mb)
  
• "The Future of Marketing of Higher Education" Tom Hayes, NAPAHE Conference & Meeting, February 2007 (download ppt 1.09mb)
• "Branding your Institution in the Student Marketplace;" "Integrated Marketing Planning;" "Marketing Colleges and Universities in a Service Learning Economy;" "Marketing Strategies for Higher Education;" and "There is no Marketing without Marketing Research: Knowledge Once Again is Power," Tom Hayes, Council for the Advancement and Support of Education, Summer Institute for Communications and Marketing, July 2006 (download ppt 85kb, 197kb, 109kb, 762kb, and 102kb, respectively)
• "The Future of Marketing for Private Colleges and Universities" Tom Hayes, 2006 Summer Seminar, hosted by The Lawlor Group and Hardwick~Day, June 2006 (download ppt 612kb)
• "Integrated Marketing Planning I & II;" and "There is no Marketing Without Marketing Research: Knowledge Once Again is Power" Tom Hayes, Council for the Advancement and Support of Education, Integrated Marketing and Planning Conference, May 2006 (download ppt 276kb and 102kb, respectively)
• "The Future of Marketing for Higher Education" Tom Hayes, Keynote Address, American Marketing Association's Symposium for the Marketing of Higher Education, November 2005
• "Basic Marketing for Higher Education" Tom Hayes, American Marketing Association's Symposium for the Marketing of Higher Education, November 2005
• "Integrated Marketing Clinic: The Doctor's Are In" Tom Hayes with Larry Lauer, American Marketing Association's Symposium of Marketing for Higher Education, November 2005
• "The Fundamental Truths of Services Marketing: A Delphi Investigation" Tom Hayes with Chris Manolis, Vishal Kashyap and Chip Heath, Frontiers in Service Conference, October 2005
• "The Integration of Marketing and Strategic Planning" Tom Hayes, Association of Jesuit Colleges and Universities Conference on Strategic Planning, September 2005
• "Delivering Quality Service in an Educational Environment" Tom Hayes, Indian Hill Public School System, August 2005
• "Managing Marketing and Branding Expectations" Tom Hayes and CT Turner, CASE Annual Assembly, July 2005
• "Service Quality, Evolving Paradigms" Tom Hayes, CASE Summer Institute in Communication and Marketing, July 2005
• "There is No Marketing Without Marketing Research" Tom Hayes, CASE Summer Institute in Communication and Marketing, July 2005
• "The 'Case' for Internal Branding" Tom Hayes, CASE Summer Institute in Communication and Marketing, July 2005
• "Marketing Higher Education: Everything you wanted to know in a Real Short Time" Tom Hayes, CASE Summer Institute in Communication and Marketing, July 2005
• "Quality Service, Evolving Paradigms" Tom Hayes, Rotary Club of Mt. Vernon, Ohio, April 2005
• "Learning From the Inside Out: The Paradox of University Planning" Tom Hayes with Sarah Kelly, Society for College and University Planning National Conference, January 2005

Teresa Valerio Parrot

• “Crisis Communications for Campus Facility and Public Safety Professionals” Teresa Valerio Parrot, Association of Jesuit Colleges and Universities, Worcester, MA, April 2008 (download pdf 3.40mb)
• “Crisis Planning and Media Relations: How Prepared Are You?” Teresa Valerio Parrot and Loretta Cooper, NAGAP Executive Professional Development Institute, April 2008
• “Weathering the Storm” Teresa Valerio Parrot, CASE IV, Little Rock, AR,  April 2008 (download pdf 1.19mb)
• Effective Media Response: How to Protect Your Reputation In The Spotlight” Teresa Valerio Parrot and Loretta Cooper, Vaious locations including the ACE Fellows Program, School of Visual Arts and College of the Holy Cross, 2007-2008
• "Effective Communication in Times of Crisis" Teresa Valerio Parrot, Baylor University, February 2008
• “Effective Communication in Times of Crisis” Teresa Valerio Parrot, Association of Jesuit Colleges and Universities, Worcester, MA, April 2008 (download pdf 3.40mb)
• "When Disaster Strikes: How Well Are Colleges Prepared for a Crisis?" Teresa Valerio Parrot, NAPAHE 21st Annual Conference, February 2008 (download pdf 197kb)
• “Crisis Communications: Planning for and Reacting to the Worst” Teresa Valerio Parrot, CASE Online Speaker Series, Summer 2007
• "Crisis Communications Planning for Two-Year Institutions" Teresa Valerio Parrot and Christopher Simpson, Academic Impressions Web Conference, Summer 2007
• "Crisis Communications Planning for Four-Year Institutions" Teresa Valerio Parrot and Christopher Simpson, Academic Impressions Web Conference, Summer 2007
  

Other Presentations

• "Crisis Communications – Pandemic Influenza Planning: Respond effectively, efficiently and collaboratively" Christopher Simpson and Cindy Lawson, Academic Impressions, January 2007 (download ppt 1.54mb)
  
• Media Training for SUNY Presidents -In three sessions, our firm conducted day-long media training courses for presidents of the State University of New York system. These workshops were designed to enhance their ability to use the media to tell their institutional success stories and to communicate effectively in times of crisis. Christopher Simpson, SUNY, Fall 2006
  
• Media Training- Teaching the Tactics, Tips and Techniques of Responding Effectively When Reporters Call. Christopher Simpson, various locations, June-September 2006
  
• Crisis Communications: Two-day conference on the design, implementation and evaluation of an institutional crisis plan. Christopher Simpson, Academic Impressions, August 2006
  
• "Strategic Communication - Using Media and Marketing to Effectively Reach Key Constituents;" and "How to Design, Implement and Evaluate a Campus-Based State Relations Plan" Christopher Simpson, SUNYCUAD Retreat, June 2006 (download ppt 184kb and 72kb, respectively)
• Media Training: The Tactics, Tips and Techniques for Responding Effectively when the Inevitable Hits the Fan. Recent presentations delivered to groups as diverse as the American Council on Education's ACE Fellow to Wolseley North America, various locations, 2005/2006
• "How to Design, Implement and Evaluate a Crisis Communications Plan" Christopher Simpson, Academic Impressions, December 2005
• "How to Respond Effectively When the Media Calls " Christopher Simpson, American Marketing Association's Symposium for the Marketing of Higher Education, November 2005
• "Effective Marketing and Branding Plans for Higher Education," Christopher Simpson, College Communicators of Virginia, October 2005