Resources

Presentations
Our senior executives are some of the most prolific speakers on marketing in higher education. On this page, you will find their presentations on crisis communications, branding, market research and dealing with the media to name a few.

Suggested Reading
Augment your knowledge of marketing, branding, differentiating and positioning by reading a few of our favorite articles and scholarly books, listed on this page.

Newsletters
We publish a monthly newsletter to help keep you up to date on news in higher education, job opportunities in higher education, upcoming conferences and our firm’s services. We archive all of our newsletters on this page.

Sample RFPs
We have compiled a comprehensive list of request for proposals, from large, public universities to small, private community colleges.

Examples of Organizational Charts
Here you will find examples of marketing organizational charts from institutions all over the nation, including charts for departments like  Alumni Affairs, Public Relations, and University Communications.

 

Testimonials

"SimpsonScarborough's work has been the foundation for our rebranding effort; it has helped us shape an identity that is based on our history but focused on our aspirations to excel to greater heights."

Hallie Sammartino, Vice President for Marketing and Communications
St. John's University

"Developing the Purdue identity strategy has taken a long time, but we have done it right. Our leadership is beyond thrilled.  Thank you to SimpsonScarborough for building an excellent foundation in research for us!"

Teri Thompson, Vice President of Marketing and Media
Purdue University