Resources

Presentations
Our senior executives are some of the most prolific speakers on marketing in higher education. On this page, you will find their presentations on crisis communications, branding, market research and dealing with the media to name a few.

Suggested Reading
Augment your knowledge of marketing, branding, differentiating and positioning by reading a few of our favorite articles and scholarly books, listed on this page.

Newsletters
We publish a monthly newsletter to help keep you up to date on news in higher education, job opportunities in higher education, upcoming conferences and our firm’s services. We archive all of our newsletters on this page.

Sample RFPs
We have compiled a comprehensive list of request for proposals, from large, public universities to small, private community colleges.

Examples of Organizational Charts
Here you will find examples of marketing organizational charts from institutions all over the nation, including charts for departments likeĀ  Alumni Affairs, Public Relations, and University Communications.

 

Testimonials

"Working with SimpsonScarborough has been a truly fulfilling experience. Learning from their expertise has significantly enhanced my professional life."

Kristine Maloney, Associate Director, National Communications and Media Relations
College of the Holy Cross

"SimpsonScarborough will satisfy your research and strategy requirements, but their support will last long after the work is done. They continue to use their network of influence in higher education to advocate for their clients and shine a light on their brands."

Terry Flannery, Executive Director, University Communications and Marketing,
American University