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Marketing and Branding
Marketing and Branding are SimpsonScarborough's hallmark services. By applying the field's most innovative marketing and branding tactics, we help colleges and universities define their brand and implement marketing strategies. Recent marketing and branding clients include College of the Holy Cross, Western Michigan University, Berry College, Wheeling Jesuit University, Southern Illinois University Carbondale, and Dowling College.
Marketing Research
Market research is the foundation of managing your image, reputation and brand.
We are experts in survey research, data analysis, focus groups, depth interviews, and competitive analysis for the purposes of marketing and branding. Recent marketing research clients include the Alumni Association of the University of Michigan, University of California - Berkeley, Babson College, George Mason University, and Emmanuel College.
Crisis Communications
As the leading experts in crisis communications in higher education, we offer on-campus crisis planning, crisis web seminars and on-going crisis consulting. All crisis communications clients are signed on a confidential basis. United Educators will provide fifty thousand dollars of crisis communications coverage to its members and SimpsonScarborough is listed as an approved provider.
Media Training
Our award winning journalists, authors, and media professionals offer several half-day and full-day media training workshops for presidents, deans, marketing professionals, coaches, and other campus leaders. Recent media training clients include College of the Holy Cross, Norwich University, School of Visual Arts, and the ACE Fellows.
Presenters and Speakers
Our senior executives are available to speak at your conference, annual meeting, or even on your campus on a variety of topics in which they specialize.
Presidential Strategy and Board Development
Our senior consultants offer presidential and senior leadership coaching, effective
board communications, institutional strategic planning, fundraising, alumni affairs, and enrollment management.
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