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SimpsonScarborough frequently recommends a complete and thorough assessment of all communications materials to our clients as a preliminary step to our work with them. Our assessments provide us with a greater understanding of our clients' needs and positions in the market place and guide our recommendations for future marketing and branding efforts.
We can review all materials used for external and internal communications in the areas of recruitment, fundraising and marketing. This may include brochures, advertisements, newsletters, free and paid media, strategic plans, organizational charts and any other materials that communicate a may message about the client institution. The assessment allows us to gain a deeper insight into the strengths and weaknesses of the existing communications efforts and identify possible differentiators and positioning strategies.
We can also review the style, consistency of tone and message, ease-of-navigation and functionality of a client's website and make recommendations on how it can be improved.
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