 |
 |  |  |  |  |
 |  |
|
 |
In order to differentiate themselves in the marketplace, an institution needs to understand their competitors' approaches to marketing, branding and communication. Through our competitor analyses, we review the online and print communications of three to five competitor or aspirant institutions to identify marketing tactics, messaging themes and brand strategies. This information is usually used to provide a backdrop to brand strategy development efforts. |
||||||
