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Our media training workshops are taught at your institution or at our headquarters in Washington, DC, and each is custom designed to meet your needs. Choose from the following workshops:
Half Day Workshop
The half day workshop is designed to give participants a basic understanding of the
media and how best to control the message and flow of information when dealing with reporters. The session includes a comparison of strategic communications and media relations, a description of the local media you will encounter, a conversation about what events make news and become newsworthy, a sample print interview, a list of dos and don’ts and bridging techniques to use with reporters and practice interview sessions on TV and/or with a seasoned print reporter.
Daylong Workshop
The full day workshop is designed to give participants a more comprehensive understanding of advanced media relations, teach them how best to interact with reporters and prepare them how to teach others these vital skills. The interactive session includes a discussion of strategic communications compared to media relations, a guide to which events make news, an initial sample print interview, the “dos, don’ts, and bridging” techniques to use with reporters including video examples. The focus of the day, however, will be on print media practice sessions and on camera TV interview practice sessions with critiques.
Participants will learn tips and tactics through a combined group discussion and PowerPoint presentation that includes historical video of media encounters involving Bill Clinton and Presidents Bush (the first and second), Richard Nixon, Rep. Gary Condit, and others.
Media Training Plus Marketing Day-and-a-Half Workshop
The day-and-a-half workshop is designed to give participants an extensive
understanding of the media and how best to control the message and flow of
information while interacting with reporters. Participants also gain a thorough
understanding of the processes, challenges, return on investment, and benefits of integrated marketing.
The sessions include a discussion of strategic communications compared to media
relations; description of the local media participants will encounter; discussion of what events make news and become newsworthy; a sample print interview; the “dos, don’ts and bridging” techniques to use with reporters; practice oncamera
TV and print interview sessions; a discussion of “promotions” versus “marketing”; explanation of marketing processes, challenges, costs and benefits; steps to implement integrated marketing; how integrated marketing has worked successfully elsewhere in higher education, business and associations; and how to write and implement an integrated marketing communications plan.
Advanced Half Day Workshop
The half day workshop is designed to give participants an advanced understanding of how best to control the message and flow of information when dealing with reporters. The session includes a refresher on strategic communications compared to media relations, marketing versus promotions, a sample print interview, the steps in preparing for a challenging interview, and practice print and television interview sessions.
This advanced workshop, which is available to participants who have successfully
completed the half or full day media training workshop, focuses on intensive practice interviews, and strategic media relations in a variety of media situations.
For more information on our media training services, contact us.
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