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Web Seminar and Consulting Assistance
May 30 , 2007; 1:00 – 2:30 p.m. EDT
Presenters: Christopher Simpson, CEO and Partner, SimpsonScarborough
Teresa Valerio-Parrot, Senior Project Manager, SimpsonScarborough
Cost: $399 per institution for a single site connection,
$299 per each additional site connection; includes 1 hour of crisis plan consulting
Due to high interest, this web seminar is being repeated.
Don’t miss your chance to participate!
Our firm, the most experienced crisis communications company in higher education today, will walk you through the steps necessary to build an issues management team, design and implement an institutional crisis communications plan, and prepare your key communicators for hostile media encounters.
Further, we will critique the Virginia Tech crisis response and demonstrate, with website screen shots and content analysis, the highs and lows that occurred when more than 200 TV satellite trucks descended on their campus.
As an added feature, we will include one hour of highly-sought-after consulting time with CEO Christopher Simpson after the seminar. Following the event, institutions will have the opportunity to submit one draft of their crisis plans. Christopher will personally review, edit and critique your plan.
Key members of your institution’s board, administration, athletics, admissions, academic areas and communications officers should attend.
During this seminar, you will:
- Learn how to design, implement and evaluate an institution-wide crisis communications plan, including the steps, benefits, obstacles, costs and timelines.
- Appreciate the vital importance of an issues management team—what is it, how it works and why putting this concept in practice is a must for your campus.
- Find out who you should include in your issues management efforts, starting at the top of your institution's organizational chart.
- Perfect your media relations skills through discussion of proven tips, techniques, and tactics on how to respond to reporters in times of crisis—and learn how to teach your senior staff those very same skills.
- Gain a deep and insightful understanding of the lessons learned from the Virginia Tech communications response.
- Discover how best to test and fully evaluate the operation of your crisis plan.
How do you participate?
- Register on the SimpsonScarborough website. You will receive an email message confirming your registration and payment options.
- Upon confirmation of registration, you will receive an email message containing the URL and toll-free telephone number you will need to participate in the seminar. May 30, at 12:50 p.m. EDT, logon to the website and dial the provided number to participate. Upon dialing into the call and logging onto SimpsonScarborough’s secure Webex™ system, you will be able to see the presentation onscreen and pose questions through a live chat feature.
Register now! Space is limited to 30 institutions and will be filled on a first-come, first-served basis.More instructions are included on the registration page.
Cost per institution:
$399 for a single connection, $299 for each additional connection.
Includes 1 hour of crisis plan consulting with Christopher Simpson.
click here to register now!
About the presenters
Christopher Simpson, a veteran crisis and media expert, will lead the interactive session and review crisis plans for institutions that seek that extra step. A former reporter in the local and national media, former press secretary to the senior member of the U.S. Senate, and senior communications officer at three major research universities, he has taught media training, media relations, and crisis communications to more than 4,000 presidents, chancellors, senior staff, deans, faculty, coaches, and student-athletes at more than 1,000 colleges and universities in the United States and Mexico, Canada, and Europe. As a senior university staff member and consultant, he has handled campus crises ranging from the firing of Indiana University men’s basketball coach Bob Knight to the athletic and administrative controversy at the University of Colorado.
Teresa Valerio Parrot, a senior crisis strategist, is the former assistant secretary
of the board at the University of Colorado. While serving as a senior
administrator, she was involved at the highest levels of decisionmaking
through the athletic and administrative scandal that eventually cost the jobs of the system president, Boulder campus chancellor, athletic director and men’s football coach. She is an expert on using marketing and the media to rebuild institutional
images, reputations and brands.
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