Whitepapers

• When Disaster Strikes: How Well Are Colleges Prepared for a Crisis?
  SimpsonScarborough (2007)
  
  
• Live It Large: Wilkes University's Brand Comes to Life
  Mike Frantz and Jack Chielli, Wilkes University (2007)
  
  
• The Branding of Higher Education
  Elizabeth Scarborough (2007)
  
  
• Triangulating Your Brand Positioning
  Diagram by CT Turner (2007)
  
  
• Blogs - Dealing with the New PR Sting (Five Steps)
  Christopher Simpson and Hailey Proctor (2007)
  
  
• How to Build an Institutional Issues Management (read this: Crisis) Team
  Christopher Simpson (2006)
  
  
• The 12 Steps in Building a Crisis Plan
  Christopher Simpson (2003)
  
  
• Clip Recycling: What to do With Killer Media Hits?
  Christopher Simpson (2003)
  
  
• Conducting Qualitative and Quantitative Research: And How to do it Without Breaking the Budget
  Chris “CT” Turner (2004)
  
  
• Crisis Communications Plan Template
  Christopher Simpson (2003)
  
  
• Electronic Newsletters – Tactics and Tips
  Christopher Simpson (2003)
  
  
• Five Questions for Checking the Pulse of Your Media Relations Efforts Christopher Simpson (2003)
  
  
• Formulating Messages and Themes – Step IV of the Marketing Process
  Chris “CT” Turner (2004)
  
  
• How Effective Are Your Media Relations?
  Christopher Simpson (2003)
  
  
• How to Write a Media Relations Strategic Plan
  Christopher Simpson (2004)
  
  
• News on Your Website: A Branding Tool to Wake Up the Weary
  Michael Stoner of mStoner (2003)
  
  
• Visual Identity Primer and Discussion Document
  Chris “CT” Turner (2003)
  Created for The University of Kansas

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