November 2017

What Not to Miss at AMA (P.S. You’re going to love our booth!)

As we look ahead to the 2017 AMA Symposium for the Marketing of Higher Education, we have a long list of interesting sessions we want to attend. The topics are >>

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Social (Media) Cues, Part I: Becoming a Hashtag Hero

For more than a decade, they’ve helped copywriters bulk up social media efforts by adding pounds to our posts. And everyone knows they’re also great for making lame jokes. From >>

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Digital vs. Traditional Marketing: What’s the Ideal Mix?

There’s no denying that digital advertising continues to grow exponentially. In its recent state of U.S. Advertising report, eMarketer forecasts that digital spending will grow 16% in 2017 alone. Mobile >>

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