December 2017

Is Your Brand Working? A Checklist for Assessing Its Endurance

How do you know if you have a strong brand strategy? When you achieve your marketing goals, of course! But there are other, more subtle ingredients for branding success. If >>

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So You’re Not Going to Test Your Creative Concepts? Here Are 5 Reasons to Think Again

“The President knows what she wants.” “We did some focus groups.” “Everyone in marcom feels really great about Concept 2, and we know this place.” I’ve heard all the excuses. >>

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Articles from 2017 Worth a (Re)Read

Politics, free speech, diversity, and the narrative of a changing time not only permeated the national conversation, but also dominated discussions, debates, and articles about higher education in 2017. In >>

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