January 2018

The Impact of Mobile Devices in Survey Responses

Back in August 2015, we started a blog series about our attempts to better monitor mobile device usage for online surveys and its impact on data quality, response time, and >>

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Market Research: Where Does the Money Come From?

Almost every college/university President and CMO I talk with tells me they need and want to develop a more data-driven marketing and communications function. But most laugh nervously when I >>

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Make it Your 2018 Resolution to Avoid These Common Research Mistakes

We’re gearing up for another year of brand research and creative, and it seemed like the perfect time to review some market research best practices. Sometimes, knowing what doesn’t work >>

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