February 2018

Breaking Brand: Challenging the Status Quo to Stand Out from the Pack

There’s no doubt that higher education is in the midst of challenging times. Moody’s recently rated the sector’s outlook to “negative,” a downgrade from 2015’s “stable” rating. Costs are rising. >>

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Higher Ed’s Existence is Not a Marketing Strategy

Recently, SimpsonScarborough’s Elizabeth Johnson was a panelist at Inside Higher Ed’s conference on “Higher Ed in an Era of Heightened Skepticism.” Along with Brandon Busteed of Gallup and Zakiya Smith >>

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Protecting Your Institution’s Brand During Times of Crisis

From sexual assault to conflicts of interest, from controversial speakers to fraternity hazing, every day seems to bring a new scandal to the pages of the Chronicle and Inside Higher >>

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You Heard It Here First

Higher ed marketing is a complex and growing industry with its own unique set of needs and challenges. Recognizing the need to shape new leaders in the field, the University >>

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Congratulations to the 2018 CASE SimpsonScarborough Scholars!

SimpsonScarborough is pleased to announce the selection of the CASE SimpsonScarborough Scholars for 2018. Launched in honor of our late founding partner Christopher Simpson, the program supports the professional development >>

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Social (Media) Cues, Part II: Give Instagram More Love in 2018

“And in the end, the love you take is equal to the love you make.” Paul McCartney penned that line some 50 years ago. But it feels as relevant as >>

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