April 2018

Why Can’t Higher Education Even Utter the Word “Marketing?”

CASE recently held an event titled, “Claiming Our Story.” I was excited to watch the live stream, especially as a follow up to the Inside Higher Ed program, “Higher Ed >>

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How to Assemble Your Team of Brand Co-Conspirators

New and prospective clients often ask us for advice regarding the process and management of an institutional market research and branding effort. At this point in the initiative, they typically >>

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