May 2018

Market Research: Don’t Develop Your Digital Ad Strategy Without It

There’s no question that a big part of your marketing strategy is (and should be) digital. But a big question that arises across institutions is, “How effective is our digital >>

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The NPS is Alive and Well

Some say the Net Promoter Score (NPS) is not appropriate for higher education. I respectfully disagree. And I’m befuddled as to why the NPS is so polarizing. As I wrote >>

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Building a Successful In-House Creative Team

Over the past decade, marketing has undergone an incredible amount of change. The marketing and advertising industries continue to evolve to meet the needs of the digital age and have >>

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All Viewbooks Have an Expiration Date

If someone picked up your viewbook 50 years from now, what would they notice? Would they recognize the latest design trends? Would they understand what is important to prospective students >>

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Is There Such a Thing as Too Much Research?

Is it possible for a college or university to have too much information about prospective students? Too much data on their parents? Too many insights into what makes alumni want to reconnect and give? Too >>

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