August 2018

ROI: We’re Not Always Looking at the Whole Picture

As the price of a four-year degree continues to rise, prospective students and their families are increasingly questioning the value: Is it really worth it? Colleges and universities need to >>

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Social (Media) Cues, Part III: Influence Me!

On Instagram (like anywhere else), it pays to be famous. A recent study by socialbakers showed that users are more engaged with content when it comes from celebrities. Like, way >>

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Hey Marketers: Put Your Listening Ears On

Attend any marketing conference these days and you’re sure to see or hear this quote from Amazon founder Jeff Bezos: “Your brand is what people say about you when you’re >>

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Converge 2019: Presented by Converge and SimpsonScarborough

We’re thrilled to be co-hosting Converge 2019! When Converge approached us with the opportunity to design a best-in-class program and curate a track for CMOs, I was eager to get involved. >>

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